Touch it. Love it. Want it.

We’re proud to announce the acquisition of AdJitsu, a leading 3D technology company that will change the way we know mobile advertising today. Rich media-enabled smartphones and tablets have opened new doors of engagement. 3D capabilities are fundamentally changing the way people interact with mobile ads because this interactivity engages consumers in ways not possible with 2D ads.

In addition to the richness of experience, these 3D ads are 100% measurable. Every interaction built into a creative can be measured by time spent interacting with creative, number of users who shared the brand message and number of times a form was completed, providing advertisers with complete insight into the performance of their campaigns. With the AdJitsu technology, we can also monitor the way in which users interact with their ads – telling us which product features are most examined by the user. This gives advertisers unique insights into what consumers are attracted to.

Most importantly, mobile ads with an immersive 3D experience fundamentally change the way consumers perceive ads. Instead of a passive experience, consumers can interact and play with the ad, which is key to starting a love affair between the consumer and the brand.
To see an example of the 3D ad technology in action, check out the campaign we did for Nokia to promote the Lumia 800 device.

Trevor Healy
CEO of [a•mo•bee]

The Mobile Advertising Forecast:
Sunny with a 100% Chance of Success

[a•mo•bee] has partnered with AccuWeather, the world’s leading multimedia weather information source, to bring the most relevant mobile advertising inventory to advertisers across the world. Powered by [a•mo•bee] PULSE for Publishers, [a•mo•bee] exclusively powers the distribution of AccuWeather’s global mobile advertising inventory.

So what does this mean for mobile advertising?

Boasting over a half a billion devices in its global audience, AccuWeather is one of the largest publishers in existence. Weather is one of the most popular downloaded and searched topics across all mobile devices in the world.

By making AccuWeather’s mobile inventory, mobile applications and mobile web highly contextual through 100 weather, lifestyle and location attributes, advertisers have the advantage of reaching their desired audience to achieve outstanding results. AccuWeather recognizes the unique advantage and assets they have to be a major driver in the growth of the mobile advertising industry.

By connecting highly attributed mobile inventory with the most appropriate ads, [a•mo•bee] will effectively create the kind of advertising the Mad Men dreamed of!

Asia Leading Innovation in
Mobile Ad Market

Trevor Healy, CEO, Amobee says that Asia’s leading innovation in the mobile advertising market.

[a•mo•bee] @ MMA Forum – Singapore

Will you be at MMA Forum in Singapore from April 23-25? We will be speaking throughout our conference, so be sure to add the following engagements to your calendar.

We’ll also be tweeting live from the event using the #MMAF and #amobee hashtags.

See you there!

[a•mo•bee] Wins Mobile Merit Award

[a•mo•bee] was awarded "Best Campaign Deliverance in Mobile Marketing" award, and was runner-up for the "Brand Agency" and "Mobile Marketing Innovation" categories in the Mobile Merit Awards competition. The Mobile Merit Awards recognize companies, individuals and technologies that have shaped the way in which the world communicates. Through nominations, the Mobile Merit Awards notes the excellence achieved in the global mobile industry.

This year's winners were judged based on industry impact, innovation, technologies, social importance, implementation and overall success factor.

"It is so encouraging that there were so many strong mobile entries," said Chuck Martin, Author of The Third Screen and CEO of Mobile Future Institute. "The finalists also showed that brands and mobile developers are continuing to innovate from last year's contest."

"It is an honor to participate in the prestigious Mobile Merit Awards in order to lend expert opinion in recognizing outstanding innovators in the mobile industry. I would like to congratulate all participants and winners in this year's awards," said Jonathan Roubini, Editor-in-Chief, LabReviews.com.

Mobile Inventory:
The Crude Oil for Publishers

Headed to admonsters OPS Mobile NYC tomorrow? Don't miss [a•mo•bee]'s COO Mark Strecker speaking about the following:

A toast to yesterday and tomorrow!

Today, SingTel's acquisition of [a•mo•bee] officially closed.

Over the past six years, [a•mo•bee] has flourished from five people to two hundred talented, mobile-to-the-core team members.

We can easily rejoice in our own successes, but we would be ignoring a very crucial component of our growth: the life and times of the mobile industry as a whole. The worldwide explosion of mobile technology and communication has propelled mobile advertising into the spotlight. The opportunities in the space are massive – mavericks of sorts. We are thrilled that we're able to surf the massive wave of mobile advertising, working with some of the biggest advertisers, publishers and operators in the world.

Since 2005, the advertising community has inspired us in our pursuit to make mobile advertising truly relevant, personalized and entertaining. And the good news is…the fun has just begun! This is just the end of the first chapter. We will write ten more chapters in the expansive "[a•mo•bee] book" and we truly look forward to continuing our influence on this great industry.

Cheers,
Trevor

Results are in: [a•mo•bee] wins "Mobile Marketing & Advertising Agency of the Year" award at the GSMA's 17th annual Global Mobile Awards at the Mobile World Congress!!

We are incredibly honored to have received this esteemed award and we would like to thank the GSMA for this prestigious honor. Chosen out of over 600 applicants by a panel of more than 170 independent analysts, journalists, academics and subject matter experts, [a•mo•bee] was rewarded for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.

This worldwide explosion of mobile technology and communication has propelled mobile advertising into the spotlight. The opportunities in the space are massive – mavericks of sorts. We are thrilled that we are able to not only stay afloat, but also surf the massive wave of mobile advertising, catering to the likes of some of the biggest brands, agencies and operators in the world.

Since 2005, the advertising community has continued to inspire us, bringing the power of relevant advertising into millions of users hands, all while guaranteeing performance for our loyal customers. As [a•mo•bee] looks to the future, we hope to continue delivering truly relevant, personalized, entertaining and watchable advertising and continue to be at the forefront of this prolific industry.

Cheers!!

The [a•mo•bee] Team

[a•mo•bee]: Changing Roles in a Dynamic Industry

Mark Strecker, COO of [a•mo•bee] and Gabi Schindler, CMO of [a•mo•bee] sit down with Brian Prows of Mobile Beyond to paint a picture of a mobilized, advertised world.

Read the article | Listen to the podcast on iTunes

From Brian:
"Speaking with Mark Strecker and Gabi Schlinder about [a•mo•bee] mobile advertising is both exciting and worrisome. On one hand, new forms of media fill our digital and mobile devices as demand rises in developed and emerging markets. Quality of content varies, but consumers indeed have substantial news, sports and entertainment programs available.
In fact, people seem to have an insatiable thirst for multimedia, causing telecommunications companies to transition from hardware to software, from dumb phones to smartphones. Consumers’ demand for mobile smartphone apps increases.

Content producers—like mobiTV—deliver streaming video on a monthly fee basis through the carriers. Consumers willingly pay for some digital content—movies, sports, special events—but still shy away from most Internet services. That’s changing as customers mentally readjust from buckets of minutes to buckets of data. The carriers drool, content producers jump for joy and the mobile advertising folks happily wait for the next Gartner report.

But mobile hardware, like tablets, has mesmerized consumers. [a•mo•bee]’s Gabi Schlinder constantly sees travelers using iPads and other touchscreen devices. She comments in the podcast about her vision of wireless-enabled glasses, watches and mobile augmented reality, powered by mobile devices with faster processors, higher screen resolution and mobile broadband. How about a pad computer with a detachable phone built-in for an evening out? These technologies and applications offer mobile advertisers profitable opportunities for sophisticated advertising campaigns."

[a•mo•bee] Launches an Exclusive Ad Unit for Windows Phone

As smartphones have become the ultimate personal devices, personalized mobile ads are a natural step forward in the evolution of mobile advertising. Just as each home screen differs from person to person, so do the user’s preferences when it comes to ads. We are proud to announce the creation of an exclusive ad unit for the Windows Phone, called the User Generated Ad (UGA).

What’s a UGA?
UGA is a unique mobile advertising format that will allow consumers to select what kinds of ads they wish to receive on their Windows phones, based on their preferences and behaviors.

How is it delivered?
UGA’s will be delivered in the form of a Live Tile directly to the user’s Windows Phones and will allow Windows Phone users to determine what ads they want, and when they want them.

Why is this cutting-edge?
The UGA user-generated ads will allow advertisers to engage consumers on a personal level. UGA will change the relationship between brands and consumers from a one-to-many relationship to a personal relationship. Furthermore, ads will be delivered in a rich media format, which will make the ads fun, interactive and effective.

When will the UGA be available?
UGA will be available to brands and advertisers worldwide in Q2, 2012.

We have seen the early success of the Nokia Lumia handset and really believe that the Microsoft Live Tiles and Metro UI are a perfect format for delivering personalized ads directly to each user’s Windows Phone.

Read the press release

[a•mo•bee] and Vertu Come Together to Promote Luxury Mobile Phone, the Constellation

[a•mo•bee] is proud to announce an amazing campaign with Vertu, Vogue and Net-A-Porter to market Vertu's new top-of-the-line mobile device, the Constellation. The mobile ad campaign integrates sophisticated mobile advertising technologies, enabling Vertu to successfully identify growth opportunities within the female, luxury fashion segment. The campaign includes an exclusive sponsorship of Conde Nast’s release of the Vogue Daily News app, the most exclusive mobile app for daily fashion news, effectively reaching a new female market. The campaign also included a Vertu video in a Net-A-Porter iPad app, which achieved an astonishing 24% click through rate, exceeding expectations and industry standards. Furthermore, [a•mo•bee] worked with Navteq to geo-fence affluent shopping areas to drive footfall into Vertu boutiques.

Vertu is all about a world of ‘unique experiences and a life beautifully arranged’, which works well with [a•mo•bee]’s mobile expertise for luxury brands. At [a•mo•bee], we like to help brands turn customers into fans, and we have certainly garnered new fans for Vertu through this campaign!

Be sure to watch the video to see how [a•mo•bee] seamlessly integrated this sleek new phone into the mobile ad campaign.

We are proud to announce that the GSMA has selected [a•mo•bee] as one of three nominees for the “Mobile Marketing & Advertising Agency of the Year” Global Mobile Award, which is presented during the 2012 Mobile World Congress in Barcelona on February 28, 2012. This new award category will recognize the leader in mobile advertising, one of the fastest growing sectors in the mobile industry.

[a•mo•bee] has been defining mobile advertising since its early days by creating the most advanced mobile advertising technology and solutions, led by an expert team. We are thrilled that the GSMA has created this award category and has fully recognized the amazing potential of the mobile marketing and advertising industry. We will continue to lead the mobile advertising industry with cutting edge mobile advertising campaigns for many of the world’s largest brands, delivering unparalleled results.

We look forward to see everyone in Barcelona. Make sure to reach out to the team via Facebook and Twitter.
Check out the press release here.
See our Mobile World Congress Profile here.

[a•mo•bee] Continues to Power Mobile Advertising for Retailers

Mobile advertising is grabbing the attention of leading retailers from all over the world. With a properly implemented mobile advertising strategy, a retailer can attract and engage their audience in a non-intrusive way, generating tangible results in ways traditional media channels cannot.

Many merchants are starting to use [a•mo•bee]’s leading edge mobile advertising technology to interact with the physical world, whether it be through NFC, QR codes and Bluetooth technology to create invaluable brand experience and consumer engagement. 

[a•mo•bee] recently implemented a mobile advertising campaign for HotelTonight, a travel application which offers some of the best pricing for last-minute hotel deals. Hotel Tonight wanted to take advantage of the latest in innovative mobile and out-of-home (OOH) marketing technologies to promote its mobile app.  Together with Blue Bite and RMG Networks, [a•mo•bee] successfully delivered the first NFC (Near Field Communication) enabled national OOH marketing campaign for HotelTonight, offering consumers the ability to download the application by simply tapping Blue Bite’s proprietary mTAG™. 

Mobile phone users walking through any of the eight major U.S. airports or hundreds of busy downtown metro café locations running the campaign, see a 30-second video promoting the app on one of RMG’s digital screens.  If interested, consumers can then tap their NFC handsets on Blue Bite’s mTAG™ located in the venue to immediately download the HotelTonight app using a QR Code, Bluetooth or WiFi.

This campaign demonstrated not only the combined power of digital place-based media and mobile technologies to activate customers in meaningful ways, but also shows how retailers are getting creative with their mobile advertising strategies to provide an engaging customer experience to maximize revenue.

Learn more about Near Field Communication (NFC)

The Best Business Advice of 2011

Singapore reporter, Joash Wee recaps 2011 by summarizing some of the most interesting lessons that would be useful to carry on into 2012. His interview with Trevor Healy, CEO of [a•mo•bee] was included in this list:

Running a startup is not about success, it’s about minimizing failures

"Probably the best advice of the year came from Amobee’s CEO, Trevor Healy. This probably holds more weight in our Asian culture where failure is heavily frowned on. At first, I didn’t understand how important this idea was, until I gave it more thought. My opinion is that if you run a startup focusing only on succeeding, you end up getting let down because doing a startup is hard and you have a high probability of failing. However, if you drive your startup with a more pessimistic outlook on your chances, but make every possible effort to minimize failures, you tend to be more driven, careful and satisfied with small wins that allows you to move on. What doesn’t kill you makes you stronger. At the same time, entrepreneurs should not only be judge by their successes, but also by the amount of failures they have managed to skirt, intelligently. Failure is unavoidable at times as sometimes the situation may not be favorable, the important thing is that you did your best to get out of a sticky situation."

[a•mo•bee] CEO Trevor Healy Explains Why Asia is Leading in Mobile Advertising in this CNBC Video Interview

The advent of smartphones opened up the doors for thousands of app, programs, and mobile ads and one of the biggest players in mobile advertising market is [a•mo•bee].

[a•mo•bee] CEO, Trevor Healy
Discusses [a•mo•bee]’s Partnership with
Barnes & Noble with Mobile Marketer’s Chantal Tode

1. Why use mobile advertising to promote Nook during the holidays?

Since the NOOK for Android Reading App is designed for mobile users, what better way to reach potential customers than mobile advertising? The mobile ad serves as an easy way to conveniently download the free NOOK Reading App.

The Barnes & Noble content is made for mobile – users can have an enjoyable experience on Android devices without having to lug around physical titles. Readers can have an immersive, full-color experience of titles such as Esquire, Maxim, Men’s Health, Rolling Stone, Newsweek, National Geographic, Travel + Leisure and many more.

2. When and where are the ads appearing?

The ads appear on the most popular Android phones and Android tablets in the US. Barnes & Noble has embraced mobile advertising as part of their overall marketing strategy and continues to use innovative mobile campaigns to reach potential costumers. 

3. Is this Barnes & Noble’s first time doing mobile ads? IF not, what results/learnings can you share from previous efforts that may have informed this campaign?

Barnes & Noble has been using mobile advertising as a part of their go-to market strategy for quite some time. Using [a•mo•bee]’s PULSE for Advertisers technology, we were able to effectively target the right users with the right offer. Since mobile advertising is results-based, Barnes & Noble understands the importance of mobile campaigns.

4. Tell me a little bit about the ads themselves – what format, what is the call to action, is there anything unique or different about the ads?

For this campaign, we created specific campaigns to evaluate performance per creative per device.

The NOOK for Android Reading App is free to all Android users, regardless of the device. After a user opts in from the mobile ad, they have full access to the app, including exclusive ArticleView technology, which features an article’s text, customized to the reader’s favorite style, on a central panel on the display. All can be enjoyed with a 14-day free trial, via subscription or purchased in single issue form.     

Here are a few examples of ads used in the campaign:

5. What are Barnes Noble’s goals for the campaign?

Barnes & Nobile wanted to make it easy for Android tablet and phone users to access the massive content collection. Barnes & Noble expansive NOOK Bookstore™ has the world’s largest digital catalogs of books, magazines and newspapers with over 2 million titles. With such a rich content offer, holiday shoppers will not only find it easy to access all of their favorite publications and music, but might also consider purchasing the recently released NOOK Color 2 tablet.

It’s a Mobile Holiday

It has been wonderful to see mobile advertising to hit its stride this holiday season. To kick off the shopping season, we are driving online content adoption and sales for Barnes & Noble’s free NOOK for Android Reading App, in which users can enjoy an immersive and easy-to-use reading experience with access to Barnes & Noble’s expansive NOOK Bookstore™, one of the world’s largest digital catalogs of books, magazines and newspapers with over 2 million titles.

Barnes & Noble has illustrated a keen understanding that mobile advertising is the fuel that will bring their products into the hands of millions of mobile users this year. Mobile traffic will more than double over the next couple of months as consumers increasingly steer their attention away from the big screen and place a laser focus on buying through mobile devices, even surpassing online shoppers. All signs point to this season being a big one for mobile-driven advertising and consequent mobile shopping. Barnes & Noble has realized the power of this advertising channel and as a result, have maintained great mobile traction in the market.

From one mobile shopper to another, Happy Holidays!

[a•mo•bee]’s APAC Managing Director, Grant Watts
to speak at Mobile Asia Congress

Mobile Advertising - How to Get Ahead in Mobile Advertising Part 2

Wednesday, November 16, 2011
Hong Kong Convention Center
4:00 PM to 5:00 PM (CST)

Session description:
“The mobile industry has long assumed that mobile can, and will, be a successful advertising and marketing channel. But, until relatively recently, the people with the advertising dollars just weren’t as interested in mobile advertising as the mobile industry. Fragmentation, lack of proven ROI, the age-old problem of getting two different industries to speak the same language – all these issues and more have meant a slow start for advertising in mobile.

But the channel is gaining momentum. Analyst firm Gartner expects worldwide revenues from mobile advertising to reach US$3.3 billion in 2011 - double the amount generated in 2010. Half of this revenue will come from Asia Pacific, as growth in the advanced use of smartphones and feature phones across the region continues apace.
This session will offer case studies and discussion from across the mobile advertising and marketing value chain. The session will focus on the practical aspects of mobile advertising and marketing, from concept, through execution, to analysis.”
We hope to see you there!

Check our coverage on Facebook and Twitter for live updates from the Hong Kong Convention Center.

Oct 26, 2011

Harry Dewhirst, VP, [a•mo•bee] at the 2011Mobile Media Summit, New York City

Dewhirst discusses the "year of mobile advertising," targeting, rich media and his international mobile device collection.

Ben Tatton-Brown, Senior Vice President of Media Services speaks to Tony Sklar about the direction of mobile advertising at MMA London, 2011

The Future of Mobile: What's to Come
[a•mo•bee]'s panel at Advertising Week 2011"Inside Mobile: The view from Silicon Valley" resulted in a lively and thought-provoking discussion

We were able to capture some of the most forward-thinking voices in the industry, from Young & Rubicam, Naked Play, Ansible Mobile and Jumptap at our “Inside Mobile: the View From Silicon Valley” panel at Advertising Week, NYC where panelists addressed what's next, hot and not in mobile advertising. Here are some of the leading points from the discussion.

Panel speakers:
	David Sable Global CEO Y&R
	Angela Steele CEO Ansible Mobile
	Jonny Shaw Master Chieftan Naked Play
	Paran Johar CMO Jumptap

Significance of Mobile
After listening to hundreds of advertising leaders over the Week, we were truly inspired by the level of innovation and implementation of ideas, particularly through the infiltration of mobile.

"People are looking at mobile to make their lives better. To me, mobile advertising becomes visualized data that we can use and deliver to consumers," said David Sable, CEO of Y&R.

Jonny Shaw, CEO of Naked Play, claimed that mobile will be more significant than television in the next ten years- an estimate that has been supported by many research analysts: “If mobile advertising can start to really blend and enhance the mobile application experience instead of interrupting people, we can expand the mobile experiment. This is where [mobile] becomes promising over television.”

Angela Steele, CEO of Ansible Mobile agreed: “We have been able to use mobile as an [advertising] player that provides the depth of message that you can’t do in a twenty second television ad. It informs future decisions with unprecedented depth.”

Creativity
Creativity is especially relevant in mobile, both in the creative and campaign implementation.

“We need to reframe the discourse to show how exciting this space is and can be. The language of advertising right now is why there’s no creativity,” explained Shaw.

Sable cited mobile as the first technology to combine tangible and virtual advertising methods: “People are using physical and mobile advertising in conjunction with each other. You can scan something in the street using your phone as the remote… that’s awesome!”

“We are seeing increasing amounts of mobile-only consumers, so clients are forced to think about what constitutes the completely-mobile experience,” said Steele.

Mobile is a Story of Data
“We are seeing a lot of [advertisers] trying to find the connection to influence the purchase. People are using all types of different ways to communicate through their devices. I think this will enhance the ability to purchase at the local level.  It will get more and more interesting, especially when we add rich data to create meaningful incentives,” said Sable.

"We have to change the definition of storytelling – let’s tell the story of relevance so the message it fundamentally personal to who the consumer is. Being able to deliver on that very quickly is what we have to strive for in the mobile space,” said Steele.

“The definition of storytelling is the power of data,” said Paran Johar, CMO of Jumptap. He continued: "I believe that advertisers should remove themselves from the world of buying tons of impressions to actually making an impression with a consumer.”

[a•mo•bee] wants to thank each and everyone of the panelists who joined our panel. It proved to be a great success and we look forward to Advertising Week 2012.

As we approach Advertising Week, I am looking forward to connect with friends, customers and potential customers to dive into mobile advertising. Mobile has propelled to such an amazing height in such short time. Thousands of the world’s most forward-thinking brands and agencies will come together to learn from industry leaders, share stories, and connect around the hottest trends in advertising. I am looking forward to exploring the many ways we can utilize this medium and unleash the power we know it is capable of carrying. [a•mo•bee] has put together such a dynamic team for the “Inside Mobile” event and we cannot wait to showcase the insights our panel has to offer on the explosive force of mobile advertising. We hope to see you there!

Catch up with the [a•mo•bee] team present at Advertising Week via Twitter and they will happily tweet you back!

Trevor Healy, CEO: @trevorhealy

Michael Bayle, VP of Monetization: @roppongit

Me, Harry Dewhirst, VP of Advertising: @amobee

Be sure to check out our panel on Thursday, October 6th from 2:00pm – 2:45pm at the PriceWaterhouseCooper building at 300 Madison Avenue, NYC.

Advertising Week

The world’s largest gathering of advertising, marketing and media industry leaders, return to New York City, to offer a program of renound advertising experts and amazing events. The Week boasts leadership seminars and marquee special events featuring exclusive content from media giants such as Bloomberg, BuzzFeed, The Financial Times, MSNBC, The New York Times, Univision, Variety and Wired. In a recent Forbes article, Executive Director of Advertising Week, Matt Scheckner described the Week as “the place where MIT meets Davos, where TED meets Harvard, where Silicon Valley meets Silicon Alley and where Leaders come to be led.”

The Week’s focus is on the power and reach of advertising, but for us, Advertising Week stands for much more: it is a think-tank full of opportunity for mobile advertising. We are proud to bring a keen mobile perspective, respresnting the forefront of mobile advertising technology and solutions from Silicon Valley. Mobile is an evident upcoming leader in the overall advertising space and we cannot wait to shine a light on the potential this medium holds for the advertising, media and marketing industries. We understand that first impressions are always the most important, so we want to help shape your mobile experience through our own deep experiences in the field.

Be sure to check out our panel, entitled on Thursday, October 6th from 2:00pm – 2:45pm at the PriceWaterhouseCooper building at 300 Madison Avenue, NYC.

During Advertising Week, be sure to follow all the events and stories by connecting to the [a•mo•bee] team on Twitter, Facebook, our blog, and follow our Twitter hashtags: #amobee and #insidemobile. We will be sharing event perspectives, interviews, videos, photos and blogs on all things Advertising Week.

-TREVOR

“What’s next, hot and not in the explosive world of mobile advertising”

We are absolutely thrilled to attend Advertising Week, particularly because our CEO, Trevor Healy, will moderate an stimulating panel discussion, "Inside Mobile: The View From Silicon Valley" on October 6th from 2:00-2:45pm to showcase innovation mobile strategies.

Guests will get the sneak peak on how to transform mobile advertising into the most exciting marketing medium in the industry yet. Panel participants will debate how mobile advertising is changing the nature of the relationship between brands and consumers, how advertisers can harness its full potential, what makes it a medium like no other for marketers.

Each of our expert panelists brings a wealth of industry expertise and knowledge to the session:

Trevor Healy, CEO of [a•mo•bee], leads one of the most innovative mobile advertising companies out of Silicon Valley. Formerly, he was Chief Innovation Officer and a Board Director of Telefónica Europe PLC.

David Sable, Global CEO of Y&R, has a reputation as one of the industry's most innovative and progressive new media strategists and is respected as a world class authority in digital marketing, advisor to many digital start-ups with a career that spans over 30 years.

Sanhya Venkatachalam, VP of Advertising and new Monetization at Skype is responsible for building Skype’s advertising and new monetization business including strategy, operational execution, marketing and sales and interfacing to Skype's core products.

Angela Steele, CEO, Ansible Mobile, heads a full-service mobile agency, offering research, strategy, media, creative, development and analytics services with key clients such as Microsoft, Intel, Intuit, Johnson & Johnson.

Jonny Shaw, Master Chieftan, leads Naked Play, a new global division of Naked specializing in helping brands better connect with their customers through the medium ofplay. He has worked with big games companies such as EA, 2K and Rockstar and consulted with big brands such as Coke, Axe and Dyson.

During Advertising Week, be sure to follow all the events and stories by connecting to the [a•mo•bee] team on Twitter, Facebook, blog, and follow our Twitter hashtags: #amobee and #insidemobile. We will be sharing event perspectives, interviews, videos, photos and blogs on all things Advertising Week.

[a•mo•bee] Joins AT&T Foundry Program

We are proud to join AT&T’s Foundry program as a key collaborator, bringing mobile advertising to AT&T’s developer monetization platform. The AT&T Foundry is an epi-center for innovation, bringing together all the critical technologies that make it easy for developers to create cross-platform applications that they can ad-enable and make money from.

According to Ovum Research, mobile application downloads worldwide are set to grow 144% this year, with total downloads set to eclipse 18 B by end of 2011. At the current rate of growth, downloads will exceed 45 B by 2016. This is why we are thrilled to work with AT&T to make it easy for developers to ad-enable each and every one of these 45 B+ mobile applications to create revenue streams for developers that have never been seen before.

When you want to rethink possible, you think of AT&T.

Watch the Palo Alto event LIVE Sept. 14, 12:30 PM EDT / 9:30 AM PDT