Washington, D.C./Redwood City, CA – March 26, 2008 – The international CTIA WIRELESS 2008® trade show, the premier event representing the $500 billion wireless industry, selected Amobee Media Systems, a world leader in mobile advertising solutions for wireless service providers, as its official ad-serving partner for the CTIA Wireless 2008 WAP site, running March 27- April 5, 2008.

CTIA attendees will have access to the event’s program, keynote schedule, daily news flashes and general information from any mobile phone at m.ctiawireless2008.com. CTIA WIRELESS 2008 will take place April 1-3 at the Las Vegas Convention Center.

Amobee’s complete ad-serving solution will deliver display banner advertisements from the event’s top sponsors and partners including Nielsen, Vantrix, FierceWireless, RCR Wireless, SmartBrief and Cellmania. By clicking each banner, users get information about the company and the sponsor’s booth location.

“We’re excited that CTIA has selected us again as its official mobile ad-serving partner, recognizing our leadership in the mobile advertising space and giving us a chance to serve our peers,” said Patrick Parodi, chief marketing officer for Amobee Media Systems. “The CTIA mobile site showcases the types of value-added content mobile advertising can enable.”

“Our attendees greatly appreciate mobile access to event information and relevant industry news through the WAP site,” said Robert Mesirow, vice president of business operations and show director for CTIA. “Partnering with Amobee Media Systems, we can provide attendees with a convenient and useful service and sponsors with another avenue for branding and connecting with industry influencers.”

IRVINE, Calif.– Boost Mobile®, a lifestyle-based telecommunications brand and wholly-owned division of Sprint Nextel (NYSE: S), today announced the launch of a new mobile advertising platform for mobile phones. Acura (www.acura.com), the advanced luxury automotive brand, and Fox Searchlight Pictures, a specialty film company that both finances and acquires motion pictures, are among the first companies to advertise on Boost Mobile’s mobile advertising platform.

Amobee, a world leader in mobile advertising solutions for wireless service providers, is Boost’s official ad-selling and ad-serving partner. Amobee enables brands such as Boost Mobile to conduct relevant mobile advertising campaigns.

Boost Mobile and Amobee will work together to deliver ads to Boost Mobile’s 4.6 million consumers, the majority of which are under the age of 30, who will be able to interact and respond. The first ads, which are expected to appear today, will feature information on Fox Searchlight Pictures’ April 11 release of “Street Kings.” Shortly thereafter, consumers will begin seeing ads for Acura’s new 2009 TSX. Boost customers are not charged for viewing the advertisements, and they may opt-out from receiving advertisements by calling Boost customer service at 1-888-BOOST-4U.

Mobile advertising will appear initially on Boost Mobile’s BoostLIVE and Web Home. BoostLIVE is Boost Mobile’s handset storefront where customers can purchase digital content such as ring-tones, wallpapers, music, and games. Boost plans to expand advertising content to include messaging and key applications in the near future.

“Mobile advertising is an excellent vehicle for reaching a growing segment of younger consumers who are drifting away from traditional mediums such as TV and print,” said Neil Lindsay, vice president of product development, Boost Mobile. “The unique advantage Boost Mobile offers advertisers is access to today’s under 30 audience – a massive and growing crowd of consumers who are more likely to embrace advertising on their wireless phones.”

“The Boost-Amobee relationship aims to show the power of Boost as a media company. Boost has an influence on the mobile media habits of the under 30 demographic in the US. This relationship was created to attract youth and lifestyle brands which haven’t traditionally invested in interactive advertising. Working with these brands will position Boost as a leader in mobile advertising,” said Zohar Levkovitz, CEO of Amobee.

Amobee has previously announced a relationship with Winstar Interactive to sell mobile inventory and develop relationships with major advertising agencies. Brands that are interested in advertising on Boost Mobile phones, may contact Amobee Media Systems at 650-802-8871.

Tel Aviv – January 15th 2008 – Amobee Media Systems, the world leader in mobile advertising solutions for mobile operators, today announced a WAP portal advertising trial with Israel’s first operator, Pelephone. The trial began in November, 2007 and brings major consumer brands to mobile including Speedo, Zer4U and more. The service will potentially be expanded across all of Pelephone’s customers.

"Amobee has its roots in Israel, which gives us even more pride in working with the first Isreali operator." Commented Yoad Gonen, VP Products at Amobee, "we look forward to helping Pelephone build bridges between the advertising and mobile worlds while enabling Pelephone subscribers to access rich mobile media services thanks to the delivery of relevant and appropriate advertising impressions"

Guy Bauman, VP VAS and Business Development of Pelephone added, "Amobee offers us an excellent advertising infrastructure, and we are very pleased to cooperate with them. We believe the solution enables us to deliver our subscribers relevant ads, in our WAP portal, in a least-intrusive manner.

Amobee’s Media System is designed to ad-fund the mobile industry as a whole, enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video and mobile messaging. Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010, one billion new mobile subscribers will join the current base of 2.8 billion. Further, according to Informa, worldwide mobile advertising will rise to $11.35 billion in 2011.

London and Milan – January 22nd 2008 – Amobee Media Systems today announced its selection by Vodafone Italia to offer ad-funded mobile video content to the operator’s 29.1 million Italian customers.

The service, called FreeVideo, allows Vodafone Italia UMTS users to access a wide range of high-quality, local and branded video content for free in return for receiving relevant commercial messages from major brands.

Amobee is providing the centralised ad-server to seamlessly integrate relevant and dynamic commercial messages. This service closely follows Amobee’s recent announcements with Vodafone in Spain, Greece and the Czech Republic, in which the company is enabling ad-funded peer-to-peer SMS and games as well as advertising on Vodafone Live!

Amobee and Vodafone Italia have brought together a best of breed set of partners to enable the launch of FreeVideo. QuickPlay Media, a world leader in the management and delivery of mobile TV and video services, is powering streaming video content with its OpenVideo™ service delivery platform. QuickPlay is also enabling dynamic real-time stitching of ads provided by the Amobee platform and FreeVideo content, as well as providing advanced reporting including measurement of key metrics.

Dada’s advertising agency Dada Ad will be responsible for recruiting and managing the relationship with advertisers aiming to run rich-media, tactical campaigns on mobile. Dada Ad has been successfully selling mobile campaigns for Vodafone Italia since March 2007.

UMTS users with a video-enabled handset can opt-in to watch free news, sport, comedy and music clips from media brands such as e-Class, Dorna and Digital Magics. Amobee instantly processes the user’s profile and contextual information and selects a relevant “pre-roll’” video ad, followed by the video content and then a “post-roll’” ad.

Zohar Levkovitz, CEO of Amobee commented, “We’ve been rolling out new and exciting mobile advertising deals with Vodafone across Europe. Vodafone Italy is the latest step in a very successful relationship. Ad-funded video services enable operators to develop a new revenue opportunity as brands make use of mobile as a channel to reach audiences. It also allows users to watch mobile video for free. Vodafone is really making great strides in maximising the potential of this.”

SAN FRANCISCO/TORONTO – January 24th 2008 – Amobee Media Systems and Target Broadcast Sales Inc. announced today a new partnership through which Target Broadcast will represent the sales channel for select mobile advertising inventory managed by Amobee. Advertisers eager to reach the Canadian market can now take advantage of new opportunities in mobile advertising. Amobee is the world leader in advertising solutions for mobile operators. Target Broadcast Sales Inc. is Canada’s only independently owned national media sales organization.

“We anticipate mobile advertising becoming an increasingly important medium and are eager to work with a wide range of Canadian brands and media buyers. Target Broadcast can now help advertisers maximize the marketing opportunities mobile advertising creates,” said Stephen Sienko, president of Target Broadcast Sales, Inc. “Amobee provides an excellent fit for our clients since it is the only ad serving technology capable of inserting advertising impressions in all forms of content: WAP Browsing, Video & Music, SMS, MMS, and Games.”

Target Broadcast maintains five sales offices throughout Canada and will sell mobile inventory and develop relationships with major advertising agencies representing media buyers. Target Broadcast will benefit from Amobee’s existing relationships and expertise in the mobile advertising industry and its strong connection to top Canadian carriers.

“With this agreement, Amobee has continued its strategy of partnering with trusted names in ad-selling. This approach enables us to focus on our core expertise – developing the best ad-serving solutions available,” said Zohar Levkovitz, Chief Executive Officer of Amobee Media Systems. “The partnership approach to ad-selling has been highly effective for us.”

Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010 1 billion new mobile subscribers will join the current base of 2.8 billion. Further, Informa projects worldwide mobile brand advertising will rise to $11 billion by 2011.

NEW YORK/SAN FRANCISCO, CA – December 6th 2007 – Amobee Media Systems the world leader in advertising solutions for mobile operators , announced today it has selected Winstar Interactive Media, a division of Interep, as a partner through which advertisers can effectively tap into the emerging opportunities in mobile advertising. Winstar will become the representative of the sales channel for select mobile advertising inventory managed by Amobee Media Systems.

“This is the first time we’re selling advertising on mobile phones and we’re eager to work with Amobee since its technology is the only one capable of inserting advertising impressions in all forms of content: WAP Browsing, Video & Music, SMS, MMS, and Games. We are excited to introduce our customers to this new medium,” said Adam Guild, President and Chief Executive Officer of Winstar Interactive. “Our partnership with Amobee will enable advertisers to better understand mobile inventory and will encourage brands and media buyers to take advantage of the opportunities in mobile advertising.”

Winstar will sell mobile inventory and develop relationships with major advertising agencies representing media buyers. With over six sales offices nationwide, this partnership will provide Amobee with a sales force covering the entire United States. Winstar will benefit from Amobee’s existing relationships and expertise in the mobile advertising industry.

“There is a significant distinction between ad-serving and ad-selling expertise. We believe our strategy of partnering with a trusted name in advertising sales will be the most effective way to reach major advertisers will immediately eclipse any homegrown ad sales for mobile in terms of reach,” said Zohar Levkovitz, Chief Executive Officer of Amobee Media Systems.

Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010 1 billion new mobile subscribers will join the current base of 2.8 billion. Further, according to eMarketer, worldwide mobile brand advertising will rise to $3.5 billion in 2011, up from just $123 million in 2006.

San Francisco, London and Madrid – November 28th 2007 – Amobee Media Systems, the world leader in advertising solutions for mobile operators today announced that Vodafone has made a strategic minority investment in the company, joining Sequoia Capital, Accel Partners and Globespan in funding Amobee through its next stage of development.

Amobee Media Systems was founded in May of 2005 in order to ad-fund the mobile industry as a whole, enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video and mobile messaging. The company launched its first live consumer trial in March of 2006 and has now several commercial operator launches including Vodafone in Greece, Czech Republic and Spain.

The Amobee management team, comprising of a strong core of executives with a combination of wireless, advertising, and interactive media experience, have produced a best-of-breed solution, tailor made for mobile operators and most capable to address unique challenges when it comes to creating a successful mobile advertising model. The advertising impressions occur in a relevant, contextual and non-intrusive manner thus giving users control over the engagement.

“Mobile internet is fast emerging as a mainstream information, entertainment and transaction source for people on the move. We see a tremendous opportunity for brands to target segments that traditional media reach less efficiently and help them run truly integrated communication campaigns.” says Frank Boulben, Vodafone’s Director of Strategic marketing & Communication Planning. “We’re working with Amobee in three markets to develop mobile advertising approaches that will deliver revenue for Vodafone whilst ensuring our customers enjoy a richer mobile experience, “

"Today, Amobee reaches a new stage in its development. This investment and the recently announced commercial launches demonstrates that Amobee has the best operator centric ad-serve in the market” said Zohar Levkovitz, CEO and Co-Founder of Amobee Media Systems “With Vodafone’s investment and blessing, we are poised to become the world's premier provider of mobile ad-serving solutions”

Mobile advertising presents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010, one billion new mobile subscribers will join the current base of 2.8 billion. Further, according to Informa, worldwide mobile advertising will rise to $11.35 billion in 2011.

San Francisco, London and Madrid – November 28th 2007 – Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that Telefonica has made a strategic minority investment in Amobee. Telefonica joins Sequoia Capital, Accel Partners, Globespan and Vodafone in funding Amobee’s next stage of development.

Amobee Media Systems was founded in May of 2005, with the objective of enabling all players in the mobile content and data value chain to generate new revenues from advertising. Its software solution supports digital ad delivery to all mobile content and communication types, including WAP and mobile web, mobile games, mobile video, and mobile messaging.

The Amobee management team, comprised of a strong core of executives with a combination of wireless, advertising, and interactive media experience, have produced a best-of-breed solution, tailor-made for mobile operators The advertising impressions from the Amobee platform occur in a relevant, contextual and non-intrusive manner, thus giving the users control over the engagement.

“We have evaluated a large number of competing platforms for serving ads in the mobile environment. We have chosen to invest in, and partner with, Amobee because we have concluded that it offers the best solution to ad-fund our growing number of mobile data services, while ensuring that our customers get better value as well as a richer mobile experience” stated Russ Shaw, Director of Innovation at Telefonica. “ We also believe that Amobee’s carrier centric model will generate the highest quality mobile advertising inventory, thus ensuring that advertisers are given a compelling proposition."

"Amobee is quickly becoming a standard for operators to serve contextual, dynamic and relevant ads to their customers” said Zohar Levkovitz, CEO and Co- Founder of Amobee Media Systems. “In less than a year, we have made significant advances and have now generated mobile advertising revenues for tier one operators in several major markets around the world. With Telefonica’s investment, Amobee is set to strengthen its position as the world's premier provider of mobile ad-serving solutions”.

Mobile advertising represents an unprecedented potential to increase reach for advertisers. According to Pyramid Research, by 2010 one billion new mobile subscribers will join the current base of 2.8 billion. Further, according to Informa, worldwide mobile advertising revenues will rise to $11.35 billion by 2011.

San Francisco, London and Madrid – November 14th 2007 – Amobee Media Systems has today announced that Vodafone Spain will be using its advanced operator-centric advertising solution to insert dynamic and interactive advertisements into Vodafone’s portal, Vodafone Live!

Amobee’s media solution will be used as a key element in Vodafone Spain’s “Mobile Marketing Discover Program”. Ten leading brands will be participating in this new mobile advertising initiative including industry leaders such as: Heineken, Nestlé, Atrapalo.com and Linea Directa.

Amobee Media Systems is providing the centralised ad-server and campaign management solution which seamlessly integrates relevant and contextual commercial messages into all types of mobile content. Later developments will include ad-funded mobile gaming, TV, video and messaging, all of which enable brands to harness the power of mobile advertising while giving Vodafone users the ability to consume more services.

Iñaki Cabrera, Head of Mobile Marketing Business Unit at Vodafone Spain, commented, “Vodafone is in a unique position to play a key role in this new field of mobile advertising by creating a high return new media channel for advertisers and media agencies and providing mobile users all the benefits of ad-funded models: more for less and excellent user experience. We have chosen to work with Amobee to build this new area of our business as they have developed the most advanced mobile ad-serving capabilities on the market and have provided Vodafone Spain with the speed and flexibility we need to quickly address this opportunity.”

Zohar Levkovitz, CEO of Amobee added, “This is an exciting new initiative for Vodafone Spain and we are delighted and honoured to be working with such an innovative and prestigious operator in such a vibrant advertising market. Amobee looks forward to helping Vodafone Spain harness the power of brands to enable the growth of mobile services by delivering the most relevant and pertinent advertising impressions to its subscribers.”

London/San Francisco/Barcelona – 23 October 2007 – Frog2Frog has partnered with Amobee Media Systems to help mobile operators generate a new revenue stream by bringing advertising to mobile messaging, while giving advertisers a new channel to reach their audience.

The partnership will allow mobile operators to offer an ad-funded messaging service by serving targeted and relevant opt-in advertising impressions within Frog2Frog’s messaging system. Once the user starts using the application to send an SMS they are served an ad from the Amobee Mobile Media System. The operator can use this advertising service to enhance the user experience by either subsidizing the messaging cost for the user, or offering them a number of free messages.

Hugh Sheehy, CCO of Frog2Frog said: “Together, Frog2Frog and Amobee can offer operators an effective business model for generating additional revenue from their messaging services. While text communication is already hugely successful, having the additional benefit of ad-funding means users can enjoy sending more messages for less, which drives messaging traffic and ARPU for the operator.”

Saurav Chopra, Director of Business Development of Amobee, said: “Peer to peer messaging may quickly become the service which generates the most mobile advertising inventory. Our partnership with Frog2Frog provides operators a quick and unique way to drive new advertising revenues from messaging. ”

This is the latest in a series of strategic partnerships for Amobee, which provides a holistic ad-serving system that allows operators and content aggregators to dynamically insert ads into WAP, Java applications, Games, Video & Music, SMS and MMS. The company has alliances with a number of mobile content and service providers including SDC, PacketVideo, Exit Games, Player X and Hungama Mobile.

SAN MATEO/REDWOOD CITY, CA October 22, 2007 – Digital Chocolate, Inc., a leading developer and publisher of original, high-quality, games and applications for mobile phones, and Amobee Media Systems, a leading provider of telco-grade mobile advertising solutions, today announced a partnership to use Amobee’s Handset Application Programming Interface (HAPI) to provide support to a selection of Digital Chocolate’s mobile game titles. Digital Chocolate and Amobee Media Systems will collaborate on an ad-funded business model wherein select game titles will soon be offered by multiple mobile operators worldwide.

Through the partnership, Digital Chocolate will integrate Amobee’s HAPI, a small SDK file that enables mobile phones to receive ads from Amobee’s mobile ad-server, to condition and prepare the mobile games to receive ads. Further, HAPI’s flexibility enables game publishers to show ads in game, based on their preferences.

“The ad-funded approach is an exciting and innovative way for game publishers and operators to drive more downloads and usage. This is especially true for Digital Chocolate where we want to expose as many users as possible to the highest quality mobile games in the industry” said Gary Schofield, President of Networks at Digital Chocolate. “We chose to collaborate with Amobee on this initiative since its HAPI approach is an easy and flexible way to integrate networked ads into applications, making ad-funding games simple and hassle-free.”

Advertisements, which will be delivered interstitially during idle game time, dynamically in the game environment or as banner ads, are designed to be opt-in and non-intrusive. Additionally, subscribers can choose to receive additional information or initiate a transaction (e.g., receiving more information, calling the advertiser, or purchasing the item being advertised).

“Digital Chocolate has a legacy of developing quality, long lasting games that ‘wow’ consumers. Our work with Digital Chocolate is poised to change the landscape in mobile gaming by providing subscribers, advertisers and operators more games for less, based on ad-funded business model,” said Zohar Levkovitz, Amobee CEO.

Palo Alto /Redwood Shores, California – October 19, 2007 – Thin Multimedia, Inc. (TMI), a leading developer and provider of mobile multimedia solutions has partnered with Amobee Media Systems, the leading provider of telco-grade mobile advertising to provide mobile operators and advertisers an easy and immediate solution to generate new revenue streams from the growing mobile video and entertainment market.

This collaboration introduces the first mobile advertising solution to effectively integrate banners and content overlays directly into video, thereby enabling the video to start immediately and mobile operators to earn revenues equally as fast. Amobee and TMI will be demonstrating this service at CTIA Wireless I.T. and Entertainment in San Francisco next week.

“We are delighted to offer our innovative mobile video solutions to Amobee,” said Jun Shim, senior manager of business development for TMI. “Amobee’s expertise in mobile ad-serving combined with TMI’s powerful mobile video integration capabilities provides a uniquely effective advertising model for mobile video that is easy to implement and has great reach; ads are viewable on any handset.”

TMI will provide the technology to enable content overlays and Amobee will provide its Media System to serve opt-in mobile advertisements which can be viewed on any handset using any standards based video player. As a result, mobile advertisements are non-intrusive and do not interrupt the subscriber’s viewing of the multimedia content.

“Amobee is delivering to operators, a user-centric approach to mobile advertising which creates a revenue opportunities for all parties in the mobile advertising value chain,” said Ziv Eliraz, vice president of strategic alliances for Amobee. “This collaboration is a winning solution for operators, advertisers and subscribers. ”

The Amobee Media System is the only media system capable of dynamically inserting targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games, WAP etc., using a single, telco-grade ad-serving infrastructure. Ads are served to the user in an unobtrusive way, for example while a video is loading, to ensure the user’s experience is not disrupted.

To schedule a demonstration at CTIA Wireless I.T. and Entertainment or to receive more information please contact: amobee-us@stearnsjohnson.com

Washington D.C./Redwood City, CA - October 16, 2007 – CTIA WIRELESS I.T. & Entertainment 2007® announced today that Amobee Media Systems will ad-fund the event’s official mobile site, running October 22 – 25. By accessing wap.wirelessit.com from any mobile phone, attendees will have access to the event’s program, keynote schedule, daily news flashes and general information.

CTIA WIRELESS I.T. & Entertainment 2007 takes place in San Francisco, California at the Moscone Center, South Hall from October 23-25.

Thanks to Amobee’s advanced ad-serving technology, this official CTIA Wireless I.T. and Entertainment 2007 WAP site will display banner advertisements from the event’s top sponsors including Accenture, AT&T Mobility, Cellmania, Ericsson, GoTV Networks, Idealwave, Mobile Enterprise, Oliver Wyman, PA Consulting, Questex and RCR Wireless. Each sponsor banner is clickable and provides users the sponsor’s booth location.

“Amobee is revolutionizing the way in which advertising is delivered by positioning the mobile operator at the heart of the mobile advertising ecosystem,” said Patrick Parodi, CMO for Amobee Media Systems. “CTIA WIRELESS I.T. & Entertainment is an exciting industry conference and is the hotbed for showcasing innovation in mobile technologies. We are thrilled to work with CTIA to provide attendees with a preview of what’s to come in mobile advertising.”

“Mobile advertising is rapidly becoming the most effective medium for brands to reach key target audiences. At an event where wireless and entertainment are combined, it was natural to engage with our attendees through the mobile channel,” said Robert Mesirow, vice president of business operations and show director for CTIA. “We chose to work with Amobee Media Systems because of their ability to provide a holistic and efficient solution for the delivery of mobile advertising. We’re eager to provide our attendees with a compelling way to receive and access conference information on their mobile devices and to provide our sponsors with some additional visibility as industry leaders.”

London/San Francisco – 27 September 2007 – Mobile Media Company Player X is working in partnership with Amobee Media Systems to launch in-game advertising for its portfolio of award-winning mobile games.

The first titles to launch under the ad-funded model include FremantleMedia’s Sale of the Century, Strike it Lucky, Sensible Soccer™ Skillz, Space Invaders, Family Fortunes® and ToCA Race Driver™3.

Under the partnership, Player X has integrated Amobee’s Handset Application Programming Interface (HAPI) into its games. The HAPI is a small SDK that can be integrated to make the games ‘Amobee-ready’ and conditioned to take ads.

Consumers will be offered the chance to opt into the ad-funded games, receiving a discount on the purchase price in return for being served ad impressions at the game launch, exit, and during the idle time between game levels.

Subscribers have the option of engaging with the advertising brand for additional information by clicking to call, browse or send an SMS. Users are in full control and can opt not to view the ads and continue playing the game.

“Ad-funded content models have the potential to transform the mobile content business, giving the end user more for less while generating an additional revenue stream. We see this model and our partnership with Amobee as a crucial step toward building the development expertise and look forward to working with them,” said Tony Pearce, Player X CEO.

The use of advertising to fund mobile services will significantly increase the consumption of mobile content and generate a new revenue stream for operators, according to live trial results released by Amobee Media Systems.

Aggregated data from multiple trials with tier one operators, shows that for every person that paid to download a mobile game, between five and 10 times more took the ‘ad-subsidized’ version in return for accepting advertising. The ad-funded game value can be worth as much as four times the equivalent download value.

“Player X is taking the lead in innovating new models for mobile media. Operators can now launch ad-funded games with very little effort and generate ad revenues while increasing the overall penetration of mobile games,” said Patrick Parodi, Chief Marketing Officer and General Manager EMEA at Amobee.