Amobee INK is a proprietary, cloud-based, cross device audience targeting technology that uses a multi-ID approach, aggregating demographic and behavioral data from multiple sources.
This innovative technology addresses the limitations of single-ID solutions, allowing brands to precisely target, engage and convert digital audiences across channels and devices in an increasingly cookie-less world.
Amobee INK enables brands to effectively identify, target and engage consumers on multiple devices, in any format, allowing marketers to drive better campaign efficiency and performance with:
Cross channel frequency capping
Ad sequencing cross channel
Ad sequencing cross device
Cross device conversion analysis
Device graph reporting
Engage Your Audiences Across Devices
In addition to insights from Brand Intelligence, Amobee improves your display campaign with the following capabilities:
High-impact rich media formats include Amobee 3D, IAB Rising Stars, interstitials, and expandables.
Programmatic platform to buy media more efficiently.
Amobee’s 1,000+ direct publisher relationships result in a high-quality, thoroughly vetted inventory.
Third-party measurement allows you to optimize to online and offline metrics including in-store purchases, brand lift, ROI and engagement—plus verify delivery by your preferred vendor (comScore, Nielsen, Integral Ad Science, DoubleVerify, MOAT).
Brand safety and fraud prevention practices include integrations with a variety of MRC-accredited partners to block advertisers from appearing next to inappropriate content.
Custom dashboards with creative, content, channel, device and audience insights as well as attribution modeling.
Video is an effective format to connect with audiences with maximum impact. At Amobee, we allow brands and advertisers to target audiences, across channels and devices, with immersive video experiences.
In-stream and outstream ad formats
Personalized video dynamically delivered to specific audience segments
Reach users on desktop, mobile and connected TV with Amobee’s cross-device technology (INK)
Video Brand Safety
Our direct partnerships along with our own technologies allow us to create a safe environment for our advertisers. Pre-Bid Blocking & Real Time Ad Delivery:
Detects and deflects bots
Eliminates fraudulent activity
Prevent ads from running in undesirable environments
We provide transparency to ensure your ads appear in the right place, in front of real people.
Pre-bid technology ensures ads only appear when video is in-view
Measure viewability across screens
Validate ad was seen by the intended audience
Adaptable to any third party validation or measurement partner
Amobee for Social
Join the Conversation
Amobee is among an elite group with API level access to Instagram, Facebook, Twitter, Pinterest & Snapchat. Our dedicated social team supports every aspect of your campaign, including:
Strategy: Leverage analysis of historical events in conjunction with real time coverage and audience insights, to create social strategies that drive ROI
Content: Craft powerful Marketing Strategies with Amobee’s Content Curator, a tool that helps you quickly develop messaging designed for maximum impact
Influence:Tap into the power of inﬂuencer marketing with Amobee’s proprietary inﬂuencer reach programs
War Rooms: Assemble a dedicated team of Brand Intelligence and social media experts to monitor important events for trending content, in real time
Dynamic Targeting: Dynamically optimize interest keyword targeting with social & web listening data from an extensive collection of cross channel digital sources
Precise Locations Building Accurate Audiences
Our digital consumption says a lot about our interests, views, and sentiment. The physical locations we visit, how often we frequent them, and how long we dwell there, reveal more about who we are.
Amobee’s unique combination of location data sources provides a complete picture of consumers’ behaviors that are built using precise locations to ensure brands and advertisers are reaching accurate audiences.
Enhance your mobile campaign further with Brand Intelligence and connect with the right person at the right place and time when they’re in the right mindset.
Real-time targeting and Location-based audiences built using precise locations
Multiple location data sources including publisher-direct SDKs and beacons
Amobee’s INK cross-device technology extends message across channels and devices
Optimization & Insights
Real-time conversion tracking & optimization
Foot traffic analysis based on store visit fluctuations
Campaign and post-campaign insights
Foot traffic attribution reports to understand store lift
Broken down by performance, audience, campaign
Geo-behavioral metrics include store visits, frequency, and dwell time
Creating Immersive Ad Experiences Across Any Device
An impactful ad requires the strategy, planning, and execution from an army of creative professionals. At Amobee, our in-house creative team has over 70 years of combined experience making it an easy and seamless process for brand and advertisers to bring their message to life. Amobee’s creative development team pushes the boundaries to produce innovate ad formats including our proprietary 3D units and virtual reality experiences.
Fully customizable units
Dynamic, personalized experiences
Unique impactful creatives increase engagement
Comprehensive reporting & insights on user interactions