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Craig Law-Smith Joins [a•mo•bee] to Drive Growth in the APAC Region
Industry expert from Samsung Electronics, Microsoft and
Mobile Marketing Association to propel [a•mo•bee] leadership in APAC region
 SINGAPORE, Singapore – OCTOBER 31, 2011 – [a•mo•bee], the company defining mobile advertising, today announces the appointment of Craig Law-Smith as Business Development Director of the Asia Pacific. Headquartered in [a•mo•bee]’s APAC headquarters in Singapore, Law-Smith will be responsible for bringing [a•mo•bee]’s cutting-edge expertise and mobile advertising technology to Asia’s largest brands, publishers and operators across the APAC region.
Law-Smith brings more than 20 years of international experience in digital marketing, search engine optimization and social media services to the [a•mo•bee] team. Prior to [a•mo•bee], he was the Chief Education Evangelist for the Mobile Marketing Association and Co-Founder of en-gage.inc, a marketing consulting company. Law-Smith has a proven ability to strengthen and drive growth for mobile, digital and social business globally, particularly at Samsung Electronics, where he was responsible for marketing Samsung’s full range of consumer products. Before Samsung, Law-Smith was the APAC Marketing Director for Microsoft, where he effectively established the department and led the marketing efforts for MSN, Messenger, Hotmail, Mobile and Bing.
“Craig has an impressive background and reputation in the industry,” said Grant Watts, [a•mo•bee] Managing Director of Asia Pacific. “His deep industry expertise and wide-ranging knowledge in digital marketing will be critical to our business as [a•mo•bee] clenches onto the flourishing APAC mobile advertising potential in the upcoming months and beyond.”
“The immense mobile advertising growth potential of the APAC region is undeniable,” said Law-Smith. “I have been looking forward to working with a company like [a•mo•bee] to bring leading-edge mobile advertising technology to publishers, advertisers and operators in the sophisticated APAC mobile market.”
About [a•mo•bee]
[a•mo•bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Headquartered in Redwood City, California, with offices in Europe, Asia, Latin America and the US, [a•mo•bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. [a•mo•bee] has financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners, and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators, Vodafone and Telefónica. To learn more, please visit www.amobee.com
To request more information from Amobee's Asia-Pacific office in Singapore, please click here.
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