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A selection of recent news coverage

April 27 2012	Amobee goes above the weather with AccuWeather Mobile advertising has taken on a whole new level with Amobee, mobile ad platform company responsible for defining mobile advertising, announcing an exclusive partnership with AccuWeather, the world’s leading multimedia weather information source. A division of SingTel’s Digital L!fe Group which focuses on creating new digital growth engines, Amobee offers comprehensive, end-to-end mobile advertising.
April 27 2012	AccuWeather聯合Amobee 徹底變革全球移動廣告業新加坡和加州紅木城, 2012年4月25日 /美通社-PR Newswire/ -- 定義移動廣告業的公司Amobee 和世界領先的多媒體天氣資訊資源公司AccuWeather 今天宣佈雙方建立獨家合作夥伴關係，將為全球的廣告商帶來最具關聯性的移動廣告庫存，並且加強了對亞洲地區的關注度。
April 27 2012	Amobee goes above the weather with AccuWeather Mobile advertising has taken on a whole new level with Amobee, mobile ad platform company responsible for defining mobile advertising, announcing an exclusive partnership with AccuWeather, the world’s leading multimedia weather information source.
April 27 2012	Amobee goes above the weather with AccuWeather Mobile advertising has taken on a whole new level with Amobee, mobile ad platform company responsible for defining mobile advertising, announcing an exclusive partnership with AccuWeather, the world’s leading multimedia weather information source.
April 26 2012	SingTel-owned US mobile ad firm looks to Asia The chief executive of Amobee, the US mobile advertising start-up recently acquired by Singapore Telecom (SingTel), said Wednesday the company is set to aggressively expand its Asian operations.
April 26 2012	SingTel mobile ad unit eyes Asia acquisitions Amobee, the Silicon Valley mobile ad firm that SingTel snapped up for US$321 million, is set to do some buying of its own.
April 26 2012	SingTel-owned US mobile ad firm looks to Asia The chief executive of Amobee, the US mobile advertising start-up recently acquired by Singapore Telecom (SingTel), said Wednesday the company is set to aggressively expand its Asian operations.
April 26, 2012	Amobee eyes global growth Mobile advertising Amobee has partnered up with AccuWeather, global multimedia weather information source to expand its global reach.
April 26, 2012	Amobee gets the pulse right for publishers Amobee has partnered with leading multimedia weather information source to offer a unique advertising proposition to the marketers in Asia. Amobee’s PULSE platform will be basis for distribution of AccuWeather’s mobile advertising inventory. With AccuWeather’s unique mobile inventory, advertisers have the advantage of reaching their desired audience to achieve outstanding results.
April 26, 2012	AccuWeather聯合Amobee 徹底變革全球移動廣告業新加坡和加州紅木城, 2012年4月25日 /美通社-PR Newswire/ -- 定義移動廣告業的公司Amobee 和世界領先的多媒體天氣資訊資源公司AccuWeather 今天宣佈雙方建立獨家合作夥伴關係，將為全球的廣告商帶來最具關聯性的移動廣告庫存，並且加強了對亞洲地區的關注度。
April 26 2012	中国移动广告市场落后美国2-3年蒯佳祺则从移动广告主的角度分享了几个令人动心的数字。据其透露，从去年第四季度到今年第一季度，品牌广告主在移动上花钱的意愿和投入的金额有非常大的提升，而且是一个质的提升。“去年投入数量非常少，一个品牌广告主在预算当中投入百万元，就已经是非常非常少见了。”
April 26 2012	SingTel-owned US mobile ad firm looks to Asia The chief executive of Amobee, the US mobile advertising start-up recently acquired by Singapore Telecom (SingTel), said Wednesday the company is set to aggressively expand its Asian operations.
April 26 2012	SingTel-owned US mobile ad firm looks to Asia The chief executive of Amobee, the US mobile advertising start-up recently acquired by Singapore Telecom (SingTel), said Wednesday the company is set to aggressively expand its Asian operations.
April 26 2012	Amobee to distribute AccuWeather mobile ad inventory
April 25 2012	Asia Leading Innovation In Mobile Ad Market$ Trevor Healy, CEO, Amobee says that Asia's leading innovation in the mobile advertising market.
April 25 2012	AccuWeather and Amobee Partner to Revolutionize Mobile Advertising on a Global Scale SINGAPORE and REDWOOD CITY, Calif., April 25, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across...
April 25, 2012	SingTel-owned US mobile ad firm looks to Asia The chief executive of Amobee, the US mobile advertising start-up recently acquired by Singapore Telecom (SingTel), said Wednesday the company is set to aggressively expand its Asian operations.
April 25, 2012	AccuWeather and Amobee Partner to Revolutionize Mobile Advertising on a Global Scale SINGAPORE and REDWOOD CITY, Calif., April 25, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
April 25, 2012	AccuWeather and Amobee Partner to Revolutionize Mobile Advertising on a Global Scale Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
April 25, 2012	AccuWeather and Amobee Partner to Revolutionize Mobile Advertising on a Global Scale SINGAPORE and REDWOOD CITY, Calif., April 25, 2012 /PRNewswire/ -- Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
April 25, 2012	AccuWeather and Amobee Partner to Revolutionize Mobile Advertising on a Global Scale SINGAPORE and REDWOOD CITY, Calif., April 25, 2012 /PRNewswire via COMTEX/ -- Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
April 25 2012	AccuWeather, Amobee Sign Mobile Ad Deal Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
April 25 2012	AccuWeather and Amobee Partner to Revolutionize Mobile Advertising on a Global Scale "Amobee, the company defining mobile advertising, and AccuWeather, the world’s leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia."
April 20, 2012	eBay presents 'MyMix' Spring/Summer 2012 fashion campaign "eBay, UK online marketplace for fashion, will showcase its range of new and in season branded fashion in its forthcoming Spring/Summer campaign. Leading brands now selling on the UK site will feature in the integrated campaign including Moda in Pelle, L.K. Bennett, Dune, House of Fraser, as well as French Connection whose eBay store opened in December. The campaign was developed by DDB Tribal in Germany, with Carat responsible for print and outdoor media buying, and Amobee for mobile media space."
April 20, 2012	Google aims to boost e-commerce by doubling mobile Web speeds "Faster mobile Web speeds also translate into additional mobile-ad revenue, said Trevor Healy, chief executive officer of mobile-ad provider Amobee Inc. "
	Southeast Asia Realtime "But when the city-state’s largest telecom provider, SingTel, announced in February that it would acquire Silicon Valley-based mobile marketing company Amobee for US$321 million, it was an indication that the Singapore’s biggest players are paying serious attention to – and serious money for – fast-growing start-ups."
April 19, 2012	Google Seeks Billions by Boosting Mobile Internet Speeds "A 30 percent improvement in mobile Internet’s speed could lead to a 15 percent rise in ad sales," said Trevor Healy, chief executive officer of mobile-ad provider Amobee Inc.
April 19, 2012	Google brings its need for speed to mobile devices "Faster mobile Web speeds also translate into additional mobile-ad revenue, said Trevor Healy, CEO of mobile-ad provider Amobee."
April 19, 2012	Top CEO of Mobile and Technology Companies to Chair Mobile Marketing Association Forum in Singapore Prominent thought leaders to explore the new media landscape and the promise of mobile for a smarter tomorrow at Mobile Marketing Association Forum 2012. Leaders from Vodafone, Mindshare, PriceWaterhouseCoopers, Amobee to Keynote at MMAF 2012.
April 19, 2012	Why Google wants faster mobile internet "A 30 per cent improvement in mobile Internet's speed could lead to a 15 per cent rise in ad sales, said Trevor Healy, chief executive officer of mobile-ad provider Amobee Inc."
April 18	Google Seeks Billions by Boosting Mobile Internet Speeds "Faster mobile Web speeds also translate into additional mobile-ad revenue. A 30 percent improvement in mobile Internet’s speed could lead to a 15 percent rise in ad sales, said Trevor Healy, chief executive officer of mobile-ad provider Amobee Inc. U.S. mobile-advertising spending will reach $2.61 billion this year, up from $1.45 billion in 2011, according to EMarketer Inc."
April 16, 2012	Riches in Mobile Ads, Just No Profits "In the month of March, when Millennial went public, 40 acquisitions involving mobile companies were announced, according to Dealogic. They included Singapore Telecommunications $321 million acquisition of mobile advertiser Amobee, and Zynga Inc.'s approximately $200 million deal to buy wireless game maker OMGPOP."
April 16, 2012	SingTel's bid to become more Silicon Valley, less Singapore Inc. It wants people from media, Internet space and digital space. 'The kind of talent we would recruit into Digital Life is probably not your traditional telco person...it's a different skillset.' - Chua Sock Koong, SingTel's group CEO Some time last year, to hear SingTel's group CEO Chua Sock Koong tell it, the entire SingTel board went traipsing through Silicon Valley to see for themselves the start-ups and engineer geeks that were causing telcos so much trouble. "We wanted them to see in the Valley what disruption is all about," she explains.
April 14, 2012	Mobile Acquisitions "Not surprisingly, there's a flurry of acquisitions, as companies seek to beef up their mobile talent. In March alone, there were 40 mergers and acquisitions, according to Rutberg & Co., including Facebook and Zynga's acquisitions, as well as SingTel's $321 million acquisition of Amobee, Amazon's $775 million cash acquisitionof Kiva Systems, and Green Dot's $43 million cash acquisition of Loopt. Big Fish Games also snapped up Self Aware Games, the No. 1 grossing paid app on the iPad."
April 10, 2012	Learn from experts at the fourth MMA Forum 2012 "If you are looking to get some unique marketing tips from the mobile marketing experts in the field, then sign up for the MMA pre-conference workshops on April 23, 2012. In ‘Selling Mobile Advertising’ you can hear Craig Law-Smith strategy and business development director, Amobee and Barney Loehnis, head, digital, Asia Pacific, Ogilvy & Mather talk about key strategies to consider in order to attract new revenue through mobile advertising sales, and the unique selling benefits of mobile."
April 9, 2012	Q1 2012 Online & Mobile Industry Trends Report "Amobee's announced acquisition by Singapore Telecommunications (SingTel) for $321 million was the largest Digital Marketing transaction in Q1 2012."
April 9, 2012	Berkery Noyes Releases Q1 2012 Online And Mobile Industry Mergers & Acquisitions Report "The only top ten E-Marketing and Search transaction in Q1 2012 was Singapore Telecommunications' (SingTel's) announced acquisition of Amobee for $321 million. "With this acquisition, SingTel is gaining a compelling range of technical expertise that should enable the company to benefit from the growing mobile advertising market," said Berkery Noyes managing director Mary Jo Zandy. "Coupled with the proliferation of smartphones and the resilience of many emerging economies, M&A activity in mobile advertising appears to be robust for the foreseeable future." Regarding mobile advertising technology companies that serve large enterprises, advertising executives are embracing a product development model that encourages them to collaborate with technical experts on a more regular basis."
April 9, 2012	“Asia will be a US$7 billion mobile ad market” Grant Watts, managing director-Asia Pacific, Amobee shares his views on the mobile advertising trends in the APAC market and how the brands are going forward with their plans for presence on the mobile platform.
March 26, 2012	SingTel acquires Amobee for US$321M cash, restructures in pursuit of new growth drivers "One can easily envision SingTel aggressively growing its mobile advertising revenues through Amobee’s platforms and service offerings across the Singapore and Australia market, and to a lesser extent (yuck, we’ll find/build our own thank you), in its associates’ markets of Southeast Asia, South Asia and Africa."
March 20, 2012	SingTel Buy Over Mobile Advertising firm Amobee "With Amobee present experience of dealing with advertising in the mobile platform, SingTel is hoping to leverage on that experience to deliver advertising solution on emerging and cutting edge technologies."
March 15, 2012	Singaporean Businesses Make Overseas Push "Singapore Telecommunications, Southeast Asia’s biggest phone company, said this month that it had agreed to buy Redwood, California-based Amobee for $321 million to expand in mobile advertising. SingTel, whose largest shareholder is Temasek Holdings, set up a 200 million Singapore dollar ($159 million) fund in 2010 to invest in new ventures to transform itself from a traditional home and wireless phone supplier to a multimedia and information-technology services provider."
March 15, 2012	Globespan's Ganesan On Mobile Ad Market, Amobee Exit & India Plans "Amobee is probably the only company in the world which has built its strategy around working with carriers. The company has built its technology at carrier grade which have high requirements. When SingTel decided on their partners, they wanted Amobee or nobody."
March 15, 2012	Mobile Ads To Be Big Portion Of Telecom Operators’ Revenues In India "The latest deal [between Amobee and Singtel] marks an interesting turn for mobile advertising business with carriers like SingTel (which holds 32.5 per cent in India’s largest telco Bharti Airtel) directly entering this space."
March 14, 2012	Telcos go beyond mobile advertising "An article in the Wall Street Journal draws attention to the fact that carriers are changing into diversified technology companies."
March 8, 2012	It is a Mobile Marketing World and CommerceTel is Mobile Marketing "Serving "...operators, publishers advertisers and agencies with leading edge mobile advertising services and technology..." has been the position description that CommerceTel has been fulfilling in over 1500 client engagements. So successful has CommerceTel been in this work that it has a retention rate of over 90% with its clients. That is revealed preference in its essence."
March 8, 2012	SingTel expanding to mobile advertising, marketing industry "The partnership is expected to introduce the next generation relationship marketing tool for brands."
March 7	2012
March 7, 2012	SingTel to buy Amobee for $321 million “Singtel is making this acquisition in order to expand into the mobile advertising space, since SEA is one of the fastest growing regions in terms of demand and growth of smartphones. SingTel plans to retain Amobee’s identity and current team since the company itself has a string branding and customer base.”
March 7, 2012	Singtel buys digital ads firm Amobee for US$321M, moves away from old carrier business Amobee’s flagship product is an end-to-end advertising platform for publishers, advertisers, and operators. They’ve recently made a push into Asia, announcing partnerships with advertising companies in Vietnam and Indonesia.
March 7, 2012	SingTel goes for the mobile advertising market with $321 million acquisition of Amobee “According to SingTel’s chief executive of Singapore operations Allen Lew, the carrier is very serious about “becoming a major player in this mobile marketing ecosystem.” He added that the acquisition of Amobee is an “important first step” as it sets the company up to “capture the huge opportunity in mobile marketing.”
March 7, 2012	For SingTel, the price is right "A LOT has changed since the dotcom boom of 2001, but not the infernal math of how much a tech firm is worth, it seems."
March 7, 2012	SingTel Buys Mobile Ad Targeting Specialist Amobee "The acquisition will enable it to provide ad technology services to operators, publishers, advertisers and agencies, and to help clients deliver relevant offers, rewards and promotions to their customers."
March 7, 2012	SingTel buys mobile advertising company Amobee "For a company with ambitions to move beyond its core telecoms business and establish itself in the digital media ecosystem, SingTel's acquisition of an established mobile advertising player such as Amobee makes sense."
March 6	2012
BROADCAST COVERAGE	Channel 8, - Good Morning Singapore 7.00AM, 1.00PM, 6 March Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million to expand group revenues from phone ads and marketing across Asia. SingTel, Southeast Asia's biggest telecom firm by revenue, said its 100 percent buyout of Amobee would boost mobile ad sales in India, Thailand, the Philippines, Indonesia, Bangladesh and Pakistan, where it has large affiliates… 938Live FM 12.45PM, 1.45PM, 6 March Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million to expand group revenues from phone ads and marketing across Asia. SingTel, Southeast Asia's biggest telecom firm by revenue, said its 100 percent buyout of Amobee would boost mobile ad sales in India, Thailand, the Philippines, Indonesia, Bangladesh and Pakistan, where it has large affiliates… Warna FM 8.00AM, 6 March Singapore Telecom has announced plans for a new organizational structure, in a bid to up its presence in content and mobile applications. There will be 3 units: Group Consumer, Group Digital Life, and Group Communication Technology. It’s the first major transformation since embarked on acquisition spree a decade ago. Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million…
March 6, 2012	SingTel’s Amobee Buy Shows How Carrier Strategies Have Changed “The expanding capabilities of cell phones are turning wireless carriers into diversified technology companies, and their investment and acquisition strategies are reflecting the change. The latest example is SingTel’s $321 million purchase of Amobee, a mobile advertising company that will provide the Asian carrier with the first step toward a strategy in mobile marketing that goes beyond advertising and into other forms of marketing, such as targeted deals, coupons and loyalty programs.”
March 6, 2012	SingTel clears the decks for war “The Amobee transaction is significant for SingTel beyond the fact it will allow the telco to start competing directly with Google in the $US25 billion-a-year online advertising market.”
March 6, 2012	Choosing the right telco a tough call “This deal underscores the importance SingTel is placing on the mobile market and its desire to be an integrated player rather than just a network company or “dumb pipe” operator managing traffic. The company sees mobile advertising as a high-growth opportunity, with revenues expected to exceed $US25 billion by 2015, and the purchase is the first step in a new strategy to clip the ticket on the increasing number of online transactions its customers perform.”
March 6, 2012	SingTel acquires Amobee in a push to become a mobile advertising leader "If Amobee can give Singtel a better means to exploit this data, the combination of these two companies could create a powerful offering. The new opportunities opened up for brands by this deal will be within Singtel’s subscriber base, where they have significant audience data to be leveraged for better targeted advertising."
March 6, 2012	SingTel-Amobee Deal: What’s In Offer SingTel's acquisition of Amobee could be the game changer for the mobile marketing space with industry players looking at it as the "much-needed injection. Amobee is expected to turn up the heat on everyone now. And we welcome it. This could be the injection mobile marketing needed.”
March 6, 2012	FirstNews Brief “Singapore Telecommunications Limited (SingTel) has purchased mobile advertising companyAmobee for $321 million. The Asian telecommunications company says the acquisition will help it expand its presence into the mobile marketing industry.”
March 6, 2012	SingTel Buys U.S. Mobile Marketing Firm, Amobee for $321 million “In particular, it sees promise in moving beyond simply mobile advertising into “relationships marketing” for more one-on-one connections between brands and consumers. It plans to offer targeted advertising, daily deals, coupons, loyalty rewards programs, etc.”
March 6, 2012	Optus, SingTel in big shake-up "OPTUS is moving closer to parent company Singapore Telecommunications in a restructure of the group's global operations and buying power across 25 countries and 400 million customers."
March 6, 2012	SingTel to aquire Amobee for $321 million “SingTel, Southeast Asia's largest telecom by revenue, plans to complete the purchase by June and leave the management of Redwood City, California-based Amobee in place, the company said in a statement.”
March 6, 2012	SingTel to Buy U.S. Mobile Ad Company Amobee “Amobee has potential to be worth $321 million and will be the first overseas purchase for SingTel, which has an abundance of readily available cash. Amobee will be added to SingTel’s long like of portfolio companies, as mobile advertising is seen as a massively growing arena.”
March 6, 2012	Singtel moves big into mobile advertising with purchase of Amobee "This market have the potential to be a real revenue driver. Singtel could potentially earn from the publishers and the buyers."
March 6, 2012	Singtel moves big into mobile advertising with purchase of Amobee "This market have the potential to be a real revenue driver. Singtel could potentially earn from the publishers and the buyers."
March 6, 2012	Moody’s comments on SingTel’s acquisition of Amobee and Corporate Restructuring "Moody’s notes the proposed acquisition by Singapore Telecommunications Limited (“SingTel”) of AMobee Inc (“Amobee”) for about US$321 million and the corporate restructuring that comes into effect on 1st April 2012, which will have no immediate impact on its Aa2/stable rating, but negative pressure is emerging."
March 5	2012
BROADCAST COVERAGE	Channel 5 - News 5 Tonight 9.30 PM, 5 March Singapore Telecom has announced plans for a new organizational structure, in a bid to up its presence in content and mobile applications. There will be 3 units: Group Consumer, Group Digital Life, and Group Communication Technology. It’s the first major transformation since embarked on acquisition spree a decade ago. Channel 8 - News Tonight 10.00PM, 5 March Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million to expand group revenues from phone ads and marketing across Asia. SingTel, Southeast Asia's biggest telecom firm by revenue, said its 100 percent buyout of Amobee would boost mobile ad sales in India, Thailand, the Philippines, Indonesia, Bangladesh and Pakistan, where it has large affiliates… Channel News Asia- Prime Time Asia 7.00PM, 9.00PM, 10.30PM, 5 March Singapore Telecom has announced plans for a new organizational structure, in a bid to up its presence in content and mobile applications. There will be 3 units: Group Consumer, Group Digital Life, and Group Communication Technology. It’s the first major transformation since embarked on acquisition spree a decade ago. Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million… 938Live FM 9.45AM, 10.45AM, 11.45AM, 12.45PM, 1.45PM, 5 March Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million… 938Live FM 2.45PM, 3.45PM, 4.45PM, 5.45PM, 7.45PM, 5 March Singapore Telecomm has agreed to buy US-based mobile advertising company, Amobee, for US$321 million to expand group revenues from phone ads and marketing across Asia. SingTel, Southeast Asia's biggest telecom firm by revenue, said its 100 percent buyout of Amobee would boost mobile ad sales in India, Thailand, the Philippines, Indonesia, Bangladesh and Pakistan, where it has large affiliates… SAFRA FM 12.00PM, 5 March SingTel has announced that it will spend about $400 million to purchase US based mobile advertising firm Amoebe. The telco giant said this will helps marketers better target their 400 million subscribers in the Asia Pacific region..
March 5, 2012	SingTel to buy Amobee for $321M "SingTel, which is majority owned by the Singapore investment firm Temasek Holdings, is using the purchase to expand its mobile advertising technology and services."
March 5, 2012	SingTel To Acquire US-based Amobee, A Premium Provider of Mobile Advertising Solutions "To strengthen its capabilities, SingTel has signed an agreement to acquire U.S.-based Amobee, a premium provider ofmobile advertising solutions to operators, publishers and advertisers globally."
March 5, 2012	SingTel Reorganizes Organization Structure; To Acquire Amobee For $351 Mln "Singapore Telecommunications Ltd. or SingTel (SGAPY.PK) said Sunday it is re-organizing itself for sharper customer focus and growing digital services with local customerinsights and global delivery capabilities. The company noted that the move will enable it to sustain growth, competitiveness and innovation into the future."
March 5, 2012	SingTel unveils new structure, buys Amobee "Singapore Telecommunications Ltd said today it will set up a new organisational structure focused more on products than geographical divisions and will buy Amobee Inc, a mobile advertising solutions firm, for US$321 million (RM964 million)."
March 5, 2012	SingTel to acquire Amobee for $321 million "Singapore Telecommunications Ltd. Says it will acquire mobile advertising company Amobee Inc. for $321 million."
March 5, 2012	SingTel Buys US-Based Mobile Advertising Firm Amobee for US$321 Mln "Singapore Telecommunications Ltd. Monday said it will acquire US-based Amobee Inc., a provider of mobile advertising company solutions, in an all-cash deal."
March 5, 2012	SingTel Agrees to Buy Amobee for $321 Million to Expand Mobile Advertising Singapore Telecommunications Ltd. (ST), Southeast Asia’s biggest phone company, agreed to buy Amobee Inc. for $321 million to expand in mobile advertising as it restructures its businesses by product type.
March 5, 2012	SingTel unveils new structure, buys Amobee Singapore Telecommunications Ltd said on Monday it will set up a new organisational structure focused more on products than geographical divisions and will buy Amobee Inc, a mobile advertising solutions firm, for $321 million.
March 5, 2012	Optus brought closer under SingTel's wing "SingTel has 3.5 million customers in Singapore and 9.4 million in Australia. It has a stake in 23 mobile companies across markets in Asia and Africa which boost its mobile customer base to more than 400 million. It highlighted plans to build new revenue by exploiting this customer base with targeted mobile phone-based advertising."
March 5, 2012	New SingTel structure "South-East Asia's largest telecoms company said yesterday that it would buy Amobee Inc, a US-based mobile advertising solutions firm, for US$321mil. Analysts said that would help SingTel leverage its huge customer base in the region."
March 5, 2012	More Mobile Ad Consolidation: Carrier SingTel Buys Amobee for $321 Mililion "The [digital] space — fueled by the smartphone boom — is only going to get bigger, and that is attracting those looking for an early foothold. Today saw another example of that coming into shape: pan-Asian carrier SingTel today announced it would buy California-based Amobee to expand its own mobile advertising business… Amobee … gives SingTel another route to tap into the Silicon Valley scene."
March 5, 2012	Why is This VC Smiling? Amobee’s Sale, for Starters “It’s also pretty clear that at this point, following five years in which we’ve seen the advent of the LTE network and smart phones, the center of gravity in the mobile world has shifted from Europe to Silicon Valley. Between Cupertino and Mountain View, we’re leading the world on this.”
March 5, 2012	SingTel Agrees to Buy Amobee for $321 Million to Expand Mobile Advertising "Singapore Telecommunications Ltd. (ST), Southeast Asia’s biggest phone company, agreed to buy Amobee Inc. for $321 million in cash to expand in mobile advertising amid a surge in demand for smartphones."
March 5, 2012	SingTel to Buy US-Based Mobile Advertising Firm Amobee "Singapore Telecommunications Ltd. said it will acquire U.S.-based Amobee Inc., a provider of mobile advertising solutions, for about $321 million — the company’s first major acquisition since 2007."
March 5, 2012	Deals of the Day "Southeast Asia’s biggest phone company agreed to buy Amobee Inc. for $321 million in cash to expand in mobile advertising amid a surge in demand for smartphones."
March 5, 2012	SingTel buys mobile ads co Amobee for $321m "Singapore Telecom will develop Amobee as an independent company and is expected to expand R&D operations in Herzliya."
March 5, 2012	The Global Digital Ad Race: SingTel Corp Acquires Amobee For $321 Million "What's interesting about the Amobee acquisition is the footprint it provides for SingTel into the U.S. mobile media business."
March 5, 2012	SingTel builds an advertising powerhouse with $321M Amobee purchase "The move will obviously make SingTel a big player in the mobile advertising game, but the company says that the acquisition will also lead to further markets like targeted deals, coupons, and consumer loyalty rewards"
March 5, 2012	SingTel Buys Amobee for $321m “SingTel says the acquisition will enable it to help brands better reach their target audience and deliver relevant offers, rewards and promotions to customers.”
March 5, 2012	SingTel buys US mobile ads firm Amobee for $400m "Singtel on Monday said it will buy US-based mobile advertising firm Amobee for US$321 million (S$400 million)."
March 5, 2012	SingTel Acquired Mobile Ad Company Amobee for $321 million "Last year we told you about California-based Amobee, an ad company which was making a strong push into Asia, opening a new headquarters in Singapore back in June, and partnering with companies like MCM in Indonesia, and Ambient Digital in Vietnam. But today there’s big news from SingTel (ASX:SGT) that it has signed an agreement to acquire Amobee for about $321 million."
March 5, 2012	SingTel Wants Amobee; Tilling to Pay US$ 321 Million for Mobile Advertising "While there are many firms striving to garner exclusive content to be offered to their subscribers, firms specializing on advertising mechanisms are rare. This is where Amobee stands-apart."
March 5, 2012	SingTel to buy US firm to boost mobile ad business "The way we value this company is not based on the net tangible assets. We value this company based on what we think is eventually going to be worth. But this is a bold move to make SingTel more cutting-edge in the mobile advertising industry, given Amobee's background in Silicon Valley."
March 5, 2012	Optus Parent Split & Nabs Mobile Ads $321M "SingTel has acquired Silicon Valley based Amobee, which it says is a "game-changer" for its mobile marketing operation and will to help advertisers better reach their target audience among its 400 million mobile customers."
March 5, 2012	SingTel buys US mobile advertising firm Amobee "SingTel said the acquisition of Amobee adds a new chapter to its history. It now hopes to tap the global mobile ad market that is likely to exceed US$20 billion by 2015."
March 5, 2012	TECHNOLOGY SPECTATOR: Optus opportunity "SingTel is paying $US321 million for the Silicon Valley-based outfit and the company said that it will partner with Amobee to build a strong independent company that will serve operators, publishers, advertisers and agencies with leading edge mobile advertising technology and services."
March 5, 2012	SingTel unveils new structure, buys mobile ad firm Amobee "SingTel this morning announced it will set up a new organisational structure focused more on products than geographical divisions and will buy Amobee, a mobile advertising solutions firm, for about US$321 million (S$402 million)."
March 5, 2012	SingTel to buy Amobee for $US321m push into mobile advertising "SingTel has announced plans to acquire, for $US321m, US-based Amobee, a provider of mobile advertising services to operators, publishers and advertisers around the world, saying it intends "to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide."
March 5, 2012	Asia's SingTel buys mobile ad co. Amobee for $321M "This Amobee acquisition will give SingTel integration capabilities to sell banner and rich-media ads."
March 5, 2012	SingTel Nabs Mobile Ad Whiz Amobee For $321M "Reshaping mobile’s global landscape, Singapore Telecommunications (SingTel) has agreed to buy California’s Amobee Inc. for $321 million. For Southeast Asia’s biggest phone company, Amobee represents a toehold in the emerging field of mobile advertising."
March 5, 2012	SingTel to buy Amobee for $321M "Singapore Telecommunications Ltd. has agreed to acquire the mobile advertising company Amobee Inc. for $321 million."
March 5, 2012	SingTel Surprises with Announced Acquisition of Amobee "Beyond mobile advertising, through banner ads, there are opportunities to include targeted deals and coupons as well as loyalty rewards programs for customers, SingTel says, promising to harness these opportunities to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide."
March 5, 2012	SingTel to Buy U.S.-Based Ad Network Amobee "In addition to standard mobile ad representation and sales, Amobee offers retail and point-of-sale solutions using QR codes, Bluetooth, and near-field communication (NFC) technologies."
March 5, 2012	SingTel acquires mobile ad firm Amobee for $321M "Singapore Telecommunications Ltd. Has agreed to purchase U.S.-based mobile advertising solutions provider Amobee for $321 million, the Asian communications giant's first overseas acquisition in five years."
March 5, 2012	Amobee sells to Asian operator in £203m deal "What’s significant about this deal is not just the £200m+ price-tag, but the fact that it’s the latest big deal in an ongoing round of consolidation in the sector."
March 5, 2012	Singapore's SingTel moves into mobile advertising with $321 million acquisitions of Amobee "The company has said that the move, which it anticipates will be completed before June, will allow it to offers mobile advertising technology and services, although it will retain Amobee’s existing company management."
March 5, 2012	More Mobile Ad Consolidation: Carrier Singtel Buys Amobee For $321 Million "Amobee is the world’s biggest mobile ad company but it has an impressive list of customers, in addition to its ability to deliver a full suite of mobile ad services."
March 5, 2012	SingTel to buy U.S. Amobee for $321 million "SingTel to pay US$321 million for Amobee; plans to retain company management"
March 5, 2012	SingTel Enters Agreement To Acquire Amobee Inc For US$321 Million "Singapore Telecommunications Ltd. (SGAPY, Z74.SG) Monday said it had agreed to acquire U.S.-based Amobee Inc., a provider of mobile advertising solutions, for about US$321 million."
March 5, 2012	SingTel buying Amobee to boost mobile ads "SingTel, Southeast Asia’s biggest telecom firm by revenue, said its 100 percent buyout would boost mobile ad sales in India, Thailand, the Philippines, Indonesia, Bangladesh and Pakistan, where it has large affiliates."
March 5, 2012	SingTel Pays $321M For Amobee "Singapore Telecommunications Ltd., or SingTel, said Monday that it would pay $321 million to acquire Amobee Inc., a Redwood City, Calif.-based developer of mobile advertising technology. "
March 5, 2012	SingTel acquires Amobee, announces major restructuring "Following the group’s restructure, which takes effect on 1 April, and the completion of the acquisition, Amobee will fall under a business unit called ‘group digital life’, headed by Allen Lew, currently CEO of SingTel Singapore. The digital life unit will aim to make the telco a “leading player in the digital ecosystem”, moving it beyond “connecting voices”, according to the company."
March 5, 2012	SingTel Buys Amobee for $321m "The mobile advertising market is nascent and has significant potential for mobile operators, who are able to provide differentiated solutions across smartphones and feature phones, giving brands a better return on their marketing spend."
March 5, 2012	SingTel to Buy Amobee for $321M "SingTel is making it clear, though, that it doesn't intend to utilize Amobee's capabilities merely for its own benefit. SingTel will partner Amobee to build a strong independent company that will serve operators, publishers, advertisers and agencies with leading edge mobile advertising technology and services."
March 5, 2012	SingTel buys mobile ad firm Amobee for $321M "The deal was announced on Amobee's website with a graphic boasting that SingTel and Amobee are partnering to create the world's largest global digital advertising agency. It was also announced in a regulatory filing by SingTel."
March 5, 2012	SingTel bets US$321m on mobile ads "In the battle against the disruptive influence of smartphones on voice call and SMS revenues, SingTel is fighting back with a US$321 million acquisition of Silicon Valley mobile advertising firm Amobee."
March 5, 2012	SingTel shake-up emphasises Asia "SINGTEL will finally leverage its pan-Asian strength with a new divisional structure and new emphasis on digital applications."
March 5, 2012	SingTel to buy US' Amobee for $321 m "Singapore Telecom, which has 434 million subscribers across Asia and Africa, has reached an agreement to buy California-based Amobee, a premium provider of mobile advertising solutions to operators, publishers and advertisers globally."
March 5, 2012	SingTel to acquire mobile advertiser Amobee for $321 million "SingTel said it seeks to move beyond mobile advertising through banner ads to include targeted deals and coupons and loyalty rewards programs for customers.”
March 5, 2012	SingTel to acquire Amobee for $321 million "SingTel said it seeks to move beyond mobile advertising through banner ads to include targeted deals and coupons and loyalty rewards programs for customers."
March 5, 2012	SingTel to buy US firm to boost mobile ad business "The way we value this company is not based on the net tangible assets. We value this company based on what we think is eventually going to be worth."
March 5, 2012	Singtel buys California's Amobee "Singapore Telecommunications Ltd., the biggest cellphone company in Southeast Asia, on Monday, March 5, said it would buy mobile advertising upstart Amobee Inc. to connect with revenue streams created by the boom in smartphones."
March 5, 2012	SingTel to acquire Amobee to expand mobile advertising business "Beyond mobile advertising, through banner ads, there are opportunities to include targeted deals and coupons as well as loyalty rewards programmes for customers. SingTel said it intends to harness these opportunities to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide."
March 5, 2012	SingTel unveils new structure, buys mobile ad firm Amobee "Mr Lew said that SingTel will work with Amobee to create solutions for advertisers that will be more interactive, yet customised for the non-smartphones that the majority of consumers in developing countries use."
March 5, 2012	SingTel to acquire California-based Amobee for $321 mn "SingTel said it would pay $321 million for the acquisition of Amobee, which would complement existing advanced geo-localisation capabilities."
March 5, 2012	SingTel buys U.S.-based Amobee for $321 million to expand into mobile advertising "SingTel is looking at tapping new opportunities beyond mobile advertising such as targeted deals and coupons as well as loyalty-rewards programs for customers."
March 5, 2012	SingTel to Buy Amobee for USD321 million "SingTel in its turned acquired it to better adapt to market conditions, spotting the many opportunities of tapping into the mobile advertising industry, a segment currently on the rise"
March 5, 2012	SingTel Announces It Will Be Buying US-Based Amobee “The Singapore-based companywill be adding the company to its long list of portfolio companies as it views mobile advertising as a huge growth area."
March 5, 2012	SingTel announces corporate shake-up; acquires mobile advertising firm Amobee "Southeast Asia’s largest telecoms company by subscribers and revenue, Singapore Telecommunications Ltd (SingTel), has announced a major restructuring to increase its presence in the content and mobile applications segments. As part of this plan the group says it is buying US mobile advertising solutions firm Amobee Inc forUSD321 million, to help leverage the Singapore-based operator’s subscriber base across the region."
March 5, 2012	Singtel makes new strategic step “Amobee will form part of its new unit 'Group Digital L!fe', which will also include e-commerce and next-generation TV.”
March 5, 2012	Optus's O'Sullivan gets SingTel role “SingTel said it had bought US-based Amobee, a premium provider of mobile advertising solutions to operators, publishers and advertisers globally, for $US321 million ($A299.89 million).”
March 5, 2012	SingTel announces organisational restructure “The group will be headed by Allen Lew, previously SingTel’s Singapore CEO, and will include a variety of SingTel entities, including: Concierge & Hyperlocal, NextGen TV, SingTel Innov8, Amobee, the company’s eCommerce branch and its Communities and Ecosystems unit.”
March 5, 2012	Optus already trialing mobile advertising on customers SingTel is keen to make a move on the mobile advertising space, buying US-based mobile ads company, Amobee, for $US321 million.
March 5, 2012	SingTel, Optus to serve ads to mobile phones “The telco - which encompasses local subsidiary Optus - said it had bought mobile marketing firm Amobee for $US321 million to underpin its advertising service.”
March 5, 2012	SingTel restructures to bypass Apple, Google: Voice and data giant spawns 'Digital L!fe' division “US mobile marketing company Amobee, acquired for $321m, is the centrepiece of the new group. SingTel Executives talked up Amobee's platform, saying it is ready to deliver targeted marketing campaigns to customers across the region.“
March 5, 2012	Singtel, Optus announce mobile advertising push “Optus will use its new management restructuring and acquistion of Amobee to make a major push into mobile advertising.”
March 5, 2012	SingTel moves into mobile ads to boost revenue “The company said Amobee will complement its reach in Singapore and across Asia, where Singtel already has strategic stakes in a number of mobile phone operators.”
March 5, 2012	SingTel Acquires Mobile Ad Solution Provider Amobee “As competition heats up, companies are looking to boost ad mobile advertisement capacity through acquisition. Asia-based cellular carrier SingTel announced today that it would acquire mobile advertising solution provider Amobee, headquartered in Redwood City, California, for $321 million.”
March 5, 2012	SingTel to acquire US-based Amobee for $321 million “SingTel, Southeast Asia's largest telecom by revenue, plans to complete the purchase by June and leave the management of Redwood City, California-based Amobee in place, the company said in a statement.”
March 5, 2012	SingTel to acquire Amobee to strengthen mobile advertising Singapore Telecommunications company, SingTel, is planning to acquire mobile advertising company, Amobee, for a hefty US$321 million, with the purchase finalizing by June this year.
March 5, 2012	SingTel & Optus’ big restructure: Paul O’Sullivan, Kevin Russell promoted “SingTel will use its global scale to enable mobile advertising firm Amobee – which the group has acquired for US$321 million – to push into the Asian market, having identified mobile marketing as a high growth opportunity.”
March 5, 2012	Optus caught up in SingTel restructure “Group Digital Life will be led by former Optus and current SingTel executive Allen Lew, and will focus on digital services, especially mobile advertising solutions through the US$321 million acquisition of mobile marketing company Amobee also announced today.”
March 5, 2012	SingTel restructure sees Optus split “SingTel also announced the purchase of an online advertising company called Amobee for US$321 million, which it hopes will make it the leading marketing player in Asia, and one of the top three globally.”
March 5, 2012	SingTel to buy US firm to boost mobile ad business “SingTel, Southeast Asia's biggest telecom firm by revenue, said its 100 percent buyout would boost mobile ad sales in India, Thailand, the Philippines, Indonesia, Bangladesh and Pakistan, where it has large affiliates.”
March 5, 2012	STI Opens Flat “SingTel added one cent to $3.16 after it announced it would buy Amobee for US$321 million to expand in mobile advertising.”
March 5, 2012	SingTel Acquires Amobee Inc. “SingTel also made an announcement that it would like to take on different types of opportunities, such opportunities that go even beyond the whole mobile advertising spectrum, reaching out into deals that would be targeted to specific people, along with coupons and different loyalty programs that certain products and brands have.”
March 5, 2012	SingTel Enters Agreement To Acquire Amobee Inc For US$321 Million "Singapore Telecommunications Ltd. (SGAPY, Z74.SG) Monday said it had agreed to acquire U.S.-based Amobee Inc., a provider of mobile advertising solutions, for about US$321 million."
March 5, 2012	SingTel unveils new structure, buys Amobee "Singapore Telecommunications Ltd said on Monday it will introduce a new organisational structure focused more on products than geographical divisionsand will buy Amobee Inc, a mobile advertising solutions firm, for $321 million."
March 5, 2012	SingTel unveils new structure, buys Amobee "Singapore Telecommunications Ltd said on Monday it will set up a new organisational structure focused more on products than geographical divisions and will buy Amobee Inc, a mobile advertising solutions firm, for $321 million."
March 5, 2012	SingTel Enters Agreement To Acquire Amobee Inc For US$321M "Singapore Telecommunications Ltd. (SGAPY, Z74.SG) Monday said it had agreed to acquire U.S.-based Amobee Inc., a provider of mobile advertising solutions, for about US$321 million."
March 5, 2012	SingTel to acquire Amobee for $321 million “SingTel, Southeast Asia's largest telecom by revenue, plans to complete the purchase by June and leave the management of Redwood City, California-based Amobee in place, the company said in a statement.”
March 5, 2012	SingTel to aquire Amobee for $321 million “Singapore Telecommunications Ltd. said Monday it plans to acquire mobile advertising company Amobee Inc. for $321 million.”
March 5, 2012	SingTel to buy US firm to boost mobile ad business “Lew said it would take time for the buyout of Amobee to bear fruit. "The company is currently a startup so we are going to have to do a lot of things for it to achieve its potential," he said.”
March 5, 2012	SingTel unveils major reorg; boosts mobile ads with Amobee buy "Meanwhile, SingTel described the Amobee purchase as a “game-changer” that will help its brand partners to better reach their target audience and deliver relevant offers, rewards and promotions to customers."

February 2012
February 29, 2012	Amobee wins Mobile Marketing & Advertising Agency of the Year Award "Amobee received the prestigious Mobile Marketing & Advertising Agency of the Year Award."
February 28, 2012	Motorola, Amobee bring in-app advertising to China "The solution allows developers to publish ad-supported apps in Motorola’s fast-growing SHOP4APPS China and let Amobee serve ads relevant to the Chinese consumer in partnership with local advertising networks."
February 25, 2012	News Release: Amobee Launches Exclusive Ad Unit for Windows Phone "Just as each home screen differs from person to person, so do the user’s preferences when it comes to ads, which ultimately are the first step in a mobile transaction."
February 24, 2012	Amobee Launches User Generated Ad Unit for Windows Phone "The ad unit will change the relationship between brands and consumers from a one-to-many relationship to a personal relationship."
February 24, 2012	Amobee User Generated Ads for Windows Phone "Mobile advertising solutions company Amobee says it has developed an advertising unit for the Windows Phone operating system. "
February 24, 2012	Amobee rolls out ad unit for Windows Phone "Amobee's ad unit will let consumers to determine the ads they wish to receive on their Windows Phone based on their preferences and behaviors."
February 23, 2012	Amobee Launches Exclusive Ad Unit for Windows Phone "UGA will allow consumers to determine the ads they wish to receive on their Windows Phone based on their preferences and behaviors."
February 23, 2012	BIG NEWS: Amobee rolls out ad unit for Windows Phone "Amobee has developed an advertising unit for the Windows Phone operating system."
February 23, 2012	Amobee Launches Ad Unit exclusively for Windows Phone "Amobee is the company that for a while now has been defining mobile advertisement. If we cannot choose whether or not we want ads, the least we can do is get the ability to choose what kind of ads we get and when, bravo to UGA."
February 23, 2012	Amobee announces Live Tile advertising unit for Windows Phone "The UGA makes use of Window Phone's Live Tile format to deliver multimedia and interactive ads, and will be available to advertisers worldwide in the second quarter of 2012. What do we want? Ads!"
February 23, 2012	Amobee Introduces ‘User Generated Ad’ Unit for Mobile Advertising "The team at Amobee wants to remove the disclaimer “don’t try this at home” from the mobile advertising experience."
February 23, 2012	Amobee UGA "[Amobee's] UGA allows consumers to determine the ads they wish to receive on their Windows Phone based on their preferences and behaviours."
February 8, 2012	Vertu uses mobile advertising to sell mobiles "To create this campaign Amobee integrated its mobile advertising technologies with innovative application. According to both Amobee and Vertu, this was a successful effort as the video achieved an astonishing 24% click through rate. In fact Izatt said that these results exceeded expectations, while Amobee claimed that this high percent of click throughs was alos above industry standard."
February 16, 2012	Mobile advertising's widening reach 'We're focusing on the big guys because it will accelerate our growth. We intend to be a billion dollar company from a few hundred customers,' said Trevor Healy, CEO of Amobee.
February 9, 2012	Vertu partners with Amobee to market luxury mobile phone "Amobee, a provider of mobile advertising solutions for the mobile operators, has formed partnership with Vertu, a provider of luxury mobile phones, to create innovative mobile advertising campaigns to market Vertu's luxury touch screen smartphone, the Constellation.
February 8, 2012	Amobee Uses Geofencing to Market Vertu Constellation "The innovative campaign includes geofencing of ads, to target those within a two mile radius of Vertu boutiques to drive footfall"
February 8, 2012	Amobee and Vertu join hands "Amobee and Vertu have partnered to create innovative mobile advertising campaigns to market Vertu's luxury touch screen smartphone, the Vertu Constellation."
February 6, 2012	Amobee gets Arun Poojari to manage large clients In a move to further bolster its presence in the APAC region, Amobee, mobile advertising company, has appointed Arun Poojari as regional account director for Asia Pacific.
February 6, 2012	Amobee picks regional AD Previously with leading IT and tech providers Nokia and Microsoft, Poojari brings his extensive digital experience to the team, overseeing the company's large mobile operators, publishers and advertisers to ensure that customers fully utilise its PULSE platforms.
February 2, 2012	Digital happenings this week from StarHub, Amobee, and Microsoft Advertising "Mobile advertising agency, Amobee has appointed Arun Poojari as regional account director for Asia-Pacific."
February 1, 2012	Grant Watts, Amobee Managing Director of Asia Pacific, On The Rapidly Changing Mobile Landscape & How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market "Everyone we meet is very impressed with our mobile advertising technology and solutions. We’re already working with Asian-based companies such as InMobi, Globe (Philippines), Ugama (India), Ambient (Vietnam) and MCM (Indonesia) and expect to make additional partner announcements in the near future."
February 1, 2012	Amobee "We are certainly strong believers and advocates of NFC and think it has the potential of being that 'silver bullet' when it comes to mobile content delivery. We are just still early in the US and in the meantime believe it is critical to utilize a combination of technologies to get the broadest reach possible for marketers and brands," said Dan Trigub, Blue Bite's VP of business development, about the campaign Amobee designed.
February 1, 2012	Amobee hires new regional account director from Nokia "Mobile advertising [company], Amobee has appointed Arun Poojari as regional account director for Asia-Pacific."
February 1, 2012	Amobee Appoints Arun Poojari As Regional AD "Based in Amobee's Asia-Pacific headquarters in Singapore, Poojari is tasked with overseeing the accounts of Amobee's large mobile operators, publishers, and advertisers."
January 2012
January 25, 2012	Amobee Nominated for "Mobile Marketing & Advertising Agency of the Year" in GSMA's 17th Annual Global Mobile Awards "The company's innovative mobile advertising technology, Amobee PULSE for Advertisers, gives the Amobee team the unique advantage to guarantee results for their large advertisers."
January 25, 2012	As Mobile Ads Surge, Google's Hot, Apple's Not "Both Apple and Millennial have healthy, $90-million-plus US businesses, while companies with larger international footprints such as Amobee shouldn’t be discounted."
January 25, 2012	New Forecast: US Mobile Ad Spending Soars Past Expectation "eMarketer estimates US mobile search advertising more than doubled in 2011, with spending rising to $652.5 million, up from just $253.2 million in 2010…and companies with larger international footprints such as…Amobee…shouldn’t be discounted"
January 16, 2012	Blue Bite Deploys First-of-its-Kind NFC Campaign for HotelTonight, Sees 15K+ Mobile Engagements "Mobile advertising provider Amobee to launch the campaign for HotelTonight across a handful of major U.S. Markets. To jumpstart the campaign, Amobee utilized RMG Network’s locations outfitted with Blue Bite’s mTAG Platform to reach HotelTonight’s core demographic."
January 11, 2012	First National NFC-Enabled Marketing Campaign "New York-based Blue Bite recently joined forces with RMG Networks, San Francisco, and Amobee. Redwood City, California, to deliver a Near Field Communication-enabled national out-of-home marketing campaign forHotelTonight, offering consumers the ability to download the application by simply tapping Blue Bite’s proprietary mTAG."
January 4, 2012	CEOs want a quiet life, investors want IPOs "Sequoia Israel… manages to make successful exits, year after year. It has in its portfolio several more outstanding companies like Amobee. How do partners Haim Sadger and Shmil Levy do it? What have they got that others haven't? If I knew the answer to that, I'd raise a fund of my own."
January 4, 2012	Together with Amobee, MCM Targeting Mobile Users "Mobile penetration in Indonesia is close to 100% indicating the use of cellular phones have been popular in the community. This is certainly an easy target for perpetrators of mobile advertising. One is Amobee, who will partner with MCM to target mobile users."
December 31, 2011	The Best of 2011 "Probably the best advice of the year came from Amobee’s CEO, Trevor Healy."
December 28, 2011	"Running startup companies is not about success, it’s about minimizing failures” – Trevor Healy, Amobee
December 28, 2011	Amobee focuses on South East Asia markets "Even as the industry buzzes with the business potential in markets like China and India, Amobee the mobile advertising company, is looking at markets where the buzz is set to happen."
December 22, 2011	Amobee Aims for Indonesian Market, Taking Partnership With SemutApi “According to Trevor Healey (CEO of Amobee), a combination between MCM and Amobee will change the mobile advertising market in Indonesia.”
December 21, 2011	Amobee powers mobile advertising in Asia Pacific "Amobee is continuing to power mobile advertising in Asia Pacific.”
December 22, 2011	Was Woz Right? "While noting the somewhat limited availability of venture capital and creative investors in Asia, Mr. Healey said he remains confident that Asia will remain resilient amid the economic turmoil plaguing the rest of the world, and will be a region that will soon give birth to its own creative start-ups. “This whole China and India explosion is just the beginning, this market has a long road ahead,” Mr. Healey said. “I think you will find that in 10 years, there will be more start-ups coming out of Jakarta than Mountain View.”
December 21, 2011	Amobee powers mobile advertising in Asia Pacific “Amobee is continuing to power mobile advertising in Asia Pacific. The company has announced two new wins in the region.”
December 20, 2011	Mobile ad platform Amobee makes big push into Southeast Asia "Trevor Healy, CEO of Amobee, believes there is more to Asia besides India and China."
December 20, 2011	Amobee announces partnerships for Indonesia and Vietnam “Indonesia’s Merah Cipta Media (MCM) and Vietnam’s Ambient Digital have both selected Amobee Pulse as their mobile advertising platforms.”
December 21, 2011	Mobile will take 15 percent of global online ad spend by 2016 “Anderrson expects more consolidation in the mobile marketing space as some of the independent companies get swallowed up, leaving a handful of large ad networks in place. Specialized mobile marketing firms such as Millennial Media, Smaato and Amobee are growing quickly while traditional powers such as Google, Microsoft, Apple and Yahoo are also working to capitalize on this opportunity.”
December 21, 2011	Mobile to claim 15pc of online ad spend “There is further a wide range of specialised mobile actors. Examples include the ad network Millennial Media, the ad exchange Smaato and the operator-centric advertising solution provider Amobee.”
December 20, 2011	Amobee Continues Asia Push with Partnerships in Indonesia, Vietnam “As some of you may already know, Amobee opened its Asia Pacific headquarters in Singapore back in June of this year, in order to help the company grow in the region. And this partnership with MCM is a great step for its business in Indonesia”
December 20, 2011	Indonesian Merah Cipta Media selects Amobee platforms “With the integration of Amobee PULSE for Advertisers and Amobee PULSE for Publishers, MCM can optimize mobile advertising for brands and publishers by delivering relevant mobile ads.”
December 20, 2011	Amobee announces partnerships for Indonesia and Vietnam “Indonesia’s Merah Cipta Media (MCM) and Vietnam’s Ambient Digital have both selected Amobee Pulse as their mobile advertising platforms.”
December 20, 2011	Amobee Inks Partnership Deals In SEA “Mobile advertising network Amobee has partnered digital agencies Merah Cipta Media in Indonesia and Ambient Digital in Vietnam, in a bid to strengthen its Southeast Asia presence.”
December 20, 2011	Amobee Focuses on the Rest of Asia
December 19, 2011	Merah Cipta Media joins hands with Amobee to lead mobile advertising in Indonesia “With the integration of Amobee PULSE for Advertisers and Amobee PULSE for Publishers, MCM can optimize mobile advertising for brands and publishers by delivering relevant mobile ads.”
December 19, 2011	Ambient Digital selects Amobee Pulse for mobile advertising “Amobee Pulse for Publishers is the platform to manage mobile advertising for publishers and brands. The two companies will work together to bring mobile advertising to Ambient Digital's publishers and global brands.”
December 8, 2011	YP Local Ad Network Serves Over 1 Billion Mobile Local Ads Monthly
October 31, 2011	Amobee Hires Law-Smith In An APAC Role "Mobile advertising firm Amobee has appointed former Samsung marketer Craig Law-Smith as strategy and business development director for Asia Pacific."
October 31, 2011	Amobee hires Law-Smith in an APAC role “Law-Smith will be responsible for bringing Amobee's expertise and mobile advertising technology to Asia's largest brands, publishers and operators across the region.”
October 31, 2011	Craig Law-Smith Joins Amobee “Law-Smith brings more than 20 years of international experience in digital marketing, search engine optimization and social media services to the Amobee team.”
October 11, 2011	Amobee and Global Experts Discuss the Future of Mobile Advertising at the New York Advertising Week 2011 “Amobee and leading industry luminaries from Young & Rubicam, Skype, Ansible Mobile and Naked Play to address what's next, hot and not in mobile advertising.”
October 7, 2011	Global Mobile Advertising Market to Reach US$32 Billion by 2017, According to a New Report by Global Industry Analysts, Inc. “Leading players are expected to focus on acquisition strategy and look to integrate technologies, products and services into their platforms for offering end-to-end mobile ad serving capability. Major players profiled in the report include …Amobee, Google Inc. and Yahoo! Inc.”
October 3, 2011	Silicon Valley reborn as Smartphone Valley Trevor Healy, chief executive of the mobile advertising platform Amobee, has noticed a change in attitude forced upon the operators.
September 15, 2011	Mobile Startups: Tip of the Iceberg, Say Venture Capitalists "Loyalty is a crowded space," says Trevor Healy, CEO of Amobee, adding that it would be more interesting as a payment verification platform.”
September14, 2011	DEMO Fall 2011 Conference: Day Two in Santa Clara Features Innovative Technologies, Expert Insights “Amobee, Google Ventures, Matrix Partners, RedPoint Ventures and Twitter offered insights into the constantly changing mobile technology market.”
August 17, 2011	Cooliris and Amobee team on 3D ads The tech has already been used for Samsung’s Galaxy SII smartphone campaign on iPad. But Amobee believes it can improve on this execution.
August 17, 2011	It'll Take 3D to Make Mobile Ads Fun - and Ubiquitous And beyond providing increased amusement…mobile ads in 3D stand a much better chance than most of immersing and educating their viewers — which is ultimately the ticket for their catching up to regular online advertising.
August 16, 2011	Is 3D the turbo charge mobile ads need? Healy said Amobee has built its own graphics engine to accelerate and improve the graphics, which he said outshines products from competitors like Apple’s iAd.
August 16, 2011	Amobee teams with Cooliris for three-dimensional mobile ads The Amobee solution can both locate consumers and identify their handset model, promising 100 percent measurable campaigns.
August 16, 2011	Amobee, Cooliris Partner For 3D Mobile Ad Campaigns Hoping to outsmart Apple and its iAd platform, mobile ad platform Amobee just entered into a partnership with multimedia browser plugin Cooliris.
August 16, 2011	3D immersive ad campaigns will leapfrog iAd says CEO of Amobee Trevor Healy
August 16, 2011	3D Advertising: Cooliris, Amobee Take It to Big Brands When [3D] becomes widely embraced, advertisers will be looking for more opportunities to get their messages out there.
August 16, 2011	Is 3D the turbo charge mobile ads need? The technology is a good fit with Amobee’s big brand customers, who are looking for a way to get into mobile… creating ads that are more akin to interactive visual artwork is the future of mobile advertising. That…keeps consumers interested and allows brands to drive their message home.
	Power 50 Profile [a•mo•bee], has been working on advertising capabilities across a number of formats on phones – banners on home screens, mobile content such as videos and games, and even MMS.
July 30, 2011	IPC Hands Mobile Ad Task to [a•mo•bee] What's on TV is one of the IPC properties that [a•mo•bee] will be selling ads on.
July 28, 2011	[a•mo•bee] Wins UK Mobile Advertising Contract IPC Media has chosen [a•mo•bee] as its mobile ad server and [a•mo•bee] mediation services to exclusively manage its interface with all mobile ad networks, serving tens of millions of ad impressions per month.
July 28, 2011	IPC Media teams up with [a•mo•bee] to drive advertising revenue British magazine publisher IPC Media wants to grow its mobile advertising revenue and has chosen [a•mo•bee] to help it achieve its goals.
July 27, 2011	IPC takes firmer hold of mobile ad sales The Time Warner-owned company said the move will let it serve highly targeted ads on its mobile websites, which include NME and Marie Claire.
July 27, 2011	IPC Media partners with [a•mo•bee] for mobile ads IPC needed to select a partner with both good ad-serving technology to serve the agency market, and a good mediation service to serve multiple ad networks.
July 27, 2011	IPC Media Partners with [a•mo•bee] for Mobile Ads [a•mo•bee] is the first ad server IPC, which previously dealt directly with a number of ad networks, has integrated.
July 20, 2011	Telcos Have Only a Handful of $1 Billion Per Year New Business Opportunities “An opportunity “has to be big to be interesting,” notes [a•mo•bee] CEO Trevor Healey.”
July 19, 2011	[a•mo•bee] is in the Real Estate, Not the Ad Exchange Business Small companies don’t use “Madison Avenue” agencies. Enterprise brands do.
July 19, 2011	A New Kind of “Network” for AT&T, Verizon, Sprint If you ask Trevor Healey, new CEO of [a•mo•bee], what role mobile operators or telcos can play in the mobile advertising business, you have to understand that there are segments within the market. The skills and capabilities have to be there. But that done, mobile operators, especially, could have an important and substantial role to play in mobile advertising campaigns used by the largest brands and firms.
July 19, 2011	New [a•mo•bee] CEO Shoots for the Stars [a•mo•bee], which delivers a mobile advertising platform, is ready to move beyond the technologically driven strategy of the past and become a true advertising company in its own right.
July 14, 2011	[a•mo•bee] adds Trevor Healy as CEO [a•mo•bee] Inc. said Thursday it has named Trevor Healy as its new Chief Executive Officer.
July 14, 2011	[a•mo•bee] Names New CEO Mobile advertising is a rapidly growing business, something Trevor Healy hopes to capitalize on as [a•mo•bee]’s new CEO.
July 14, 2011	[a•mo•bee] Taps Former Telefonica Executive As New CEO Mobile advertising agency, [a•mo•bee] has named former Telefonica Europe executive, Trevor Healy as its new Chief Executive Officer, replacing the company founder, Zohar Levkovitz who will remain as Vice Chairman
July 6, 2011	Zohar Levkovitz - Founder, [a•mo•bee] Interview with Ernst & Young Entrepreneur of the Year Finalist, Zohar Levkovitz of [a•mo•bee].
June, 2011	Entrepreneur of the Year Finalist: “Do it only if you enjoy it” “As is the case with many entrepreneurial success stories, persistence paid off, and [a•mo•bee] is now an international phenomenon.”
February 28th, 2011	Motorola, Amobee bring in-app advertising to China “The solution allows developers to publish ad-supported apps in Motorola’s fast-growing SHOP4APPS China and let Amobee serve ads relevant to the Chinese consumer in partnership with local advertising networks.”
August 4 2010	Amobee steps up mobile ad battle “That is one reason companies like Amobee, backed by investors including top-tier venture firms Accel and Sequoia, can charge as much as 20 times more for each ad impression they deliver. They have relationships with the carriers, who know the most about their users and can reach the broadest swathe fastest.”