Mobile Advertising Solutions
for Operators [a•mo•bee] your carrier-grade mobile advertising platform.
Overview
[a•mo•bee] provides a carrier-grade, multichannel ad serving solution for the scalable, high performance, and reliable delivery of ads in all mobile channels: WAP, web, messaging, apps, rich media and more.
Quick Facts
Deployed by leading operators and publishers worldwide
Serves more than 100 billion impressions annually
Composed of three main modules: ad server, campaign management and analytics
Supports all Mobile Marketing Association (MMA) formats including rich media
Mobile ad serving partner of Telefónica, Vodafone, Sprint/Boost, Globe and other operators
Leveraging Operators' Greatest Asset
Mobile advertising needs data in order to be personal and more relevant in today's social-local setting. This provides a valuable opportunity for mobile operators to maximize the value of the mobile ad experience by leveraging their excellent user relationships.
[a•mo•bee]’s mobile advertising platform was designed from the ground up to enable operators to generate significantly higher revenue from all their mobile advertising channels. Whether it be through operators' own inventory (portals, applications, SMS/MMS channels, etc.) or powering a broader "off portal" publisher world, [a•mo•bee] has a complete solution.
Our "one-stop shop" approach to mobile advertising simplifies and accelerates operators' ability to capitalize on their mobile ecosystem, all through one reliable partner.
Reliable
Carrier-grade global platform designed for high network availability
Secure
Deep experience and technology to manage and deliver mobile advertising safely and securely
Scalable
Supports all ad formats across all mobile platforms and devices
Differentiators Unlike other mobile advertising platform providers, [a•mo•bee] built its business from the ground up to provide a complete platform. [a•mo•bee] also provides expert services for mobile operators to generate superior mobile advertising revenues across all devices, while leveraging and protecting their most valuable assets—the mobile subscribers.
Features & Benefits
Ad Server
A real-time, carrier-grade ad serving engine for optimal campaign utilization
Based on a weighted, configurable, multi-dimensional ad selection algorithm
Ad selection algorithm addresses targeting, campaign progress, user exposure, operator policies and device constraints
Targeting
Create infinite targeting attributes including geo-fencing, and get detailed reporting metrics against each attribute
Inventory Forecasting
Get forecasting and availability reports across all targeting, scheduling and pricing parameters, so you understand your available and booked inventory
Campaign Management
Sophisticated, yet user-friendly management tools for both direct sold and mediated campaigns support all mobile formats
Analytics
Get a complete breakdown on campaign and inventory performance across categories, sites, channels, devices, apps and user profiles
Yield Optimization
Get the highest revenue for remnant inventory by connecting with 50+ leading ad networks, DSPs and agencies globally.
Detailed Information
Campaign Manager System
The [a•mo•bee] Campaign Management System (CMS) provides a browser-based GUI to manage all aspects of the campaign and inventory. Campaign creation and management are done via intuitive wizards.
The [a•mo•bee] CMS also features a full duplex web services API to enable integration with external systems.
Comprehensive interactive options: click to call, click to web, etc.
Assigning multiple creative files per each ad, flight, campaign
Inventory Management - Ad Space
An inventory management module, responsible for managing the ad space units, categories and categories-groups:
Creating new ad spaces
Viewing and editing ad spaces
Restricting ad spaces to specific flights
Enforcing filtering rules & policies per ad space
Categorizing ad spaces
Mapping ad spaces based on volumes of unique users and impressions
Forecasting
Predicting user’s traffic in the future,
by using historical traffic records
Allocation
Calculating the available inventory by analyzing the forecast value and subtracting out impressions which are committed to existing competing flights
Competing flights - defined as “Premium Guaranteed” or “Exclusive” campaigns
“Available Inventory” reporting
Analytics/Reports
[a•mo•bee] provides browser-based analysis tools to help you make informed and strategic decisions. [a•mo•bee] analytics gathers data from the CMS and the ad server.
An extensive reporting module to enable campaign optimization and inventory analysis through multi-player views
Incorporates market-leading BI techniques
Customized reports and drill downs, with multiple viewing options
Amobee Focuses on the Rest of Asia - December
20, 2011
Read a Wall Street Journal iinterview featuring [a•mo•bee] CEO Trevor Healy on why having a strategy for Asia that only focuses on China is an oversight.
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