Amobee & Pinterest:
Pinterest Introduces Promoted App Pins To All Advertisers

Amobee, a Pinterest Marketing Partner, working with Pinterest advertisers including Burt’s Bees, L’Oreal, and Nestle, is excited to support the launch of Pinterest’s Promoted Apps Pin, available to all advertisers today.

Pinterest is a leading platform for discovery, enabling brands to reach consumers, shoppers and influencers in an intent-driven, personal environment.

Pinterest Promoted App Pins is Pinterest’s newest ad unit, allowing audiences to discover mobile apps and install them without ever having to leave Pinterest.

The app install ad unit enables brands to generate highly targeted customer traffic.  High performing verticals for the app install ad unit include e-commerce, casual gaming, personal finance, photography and health and wellness.

Brands can use Promoted App Pins to target Pinners based on the brand’s objectives, including Pinners with the highest propensity to install the app. Post-install, Pinterest drives a high lifetime value for in-app actions, particularly sign-ups and purchases.

Amobee’s patented Brand Intelligence technology works seamlessly with Pinterest existing capabilities and is integrated into the Amobee Social Media Buying Platform.  Amobee Brand Intelligence empowers marketers to discover trends and associations that are most meaningful to their target audience, and develop and deliver relevant content that enhances the consumer discovery experience while increasing brand awareness, engagement opportunities, downloads and purchases.

Brands can work with Amobee as a Pinterest Marketing Partner to optimize content, refine audience targeting and measure results that are tailored to the brands specific goals.

Contact solutions@amobee.com to learn more about how Amobee & Pinterest Promoted App Pins can support your app download goals.