Airbnb Partners with Amobee To Launch Award Winning Advertising Campaign
CAMPAIGN AT A GLANCE
Airbnb partnered with Amobee to deliver across 6 channels including Display, OutStream Video, Facebook, Instagram, Twitter and Pinterest ads
across mobile and desktop devices targeted globally in Australia, Germany, India, South Korea, the United Kingdom and the United States
“That’s why we chose Amobee; We found a partner that can move as fast as we do and solve for scale.”
Eric Toda, Global Head of Social Marketing & Content – Brand Marketing, Airbnb
Airbnb partnered with Amobee to increase awareness, consumer engagement and site traffic with their “Personal” campaign which was part of “Live There,” the brand’s largest, global digital advertising initiative.
Airbnb understood the power of digital to extend the impact of its :15 and :30-second “Live There” TV spots to further inspire travelers to reimagine what it is to travel, by emphasizing the authentic and charming experiences made possible through Airbnb and its community of over two million homes.
Airbnb partnered with Amobee to deliver Display, OutStream Video, Facebook, Instagram, Twitter and Pinterest ads across mobile and desktop devices targeted to key audience segments in Australia, Germany, India, South Korea, the United Kingdom and the United States.
Leveraging Amobee’s proprietary Brand Intelligence technology which analyzes over 60 billion consumer digital content engagements per day, Airbnb was able to identify and utilize key audience insights and trends to amplify their ad placements.
DON’T GO THERE.
By strategically utilizing video across social, mobile and display environments, Airbnb was able to educate consumers about alternatives to “cookie cutter” travel. By creatively communicating what it would be like to live in the heartbeat of local neighborhoods, experience true hospitality and local expertise of hosts, and enjoy the comfort of every home around the world.
Utilizing Amobee’s unified platform with global scale, Airbnb’s ads were delivered around emerging trends and interests which efficiently improved reach among the intended target audience, ultimately transforming personal interests into a global connection.
Overall, Airbnb reached over 101M global users with the “Live There” digital campaign; driving 70 million video views at an average view-through rate of 10.09 percent. Consumer engagement with the Airbnb brand was also measured at 230,000-plus minutes of time spent in the immersive Facebook Canvas ad experience. All markets exceeded completion rate benchmarks, with South Korea leading at 86 percent.
Airbnb’s digital “Personal” campaign extended the brand’s broader marketing efforts, including TV and print.