Project Description

Amobee and The North Face Case Study

316% Engagement Rate Increase for The North Face

Expanded Ad Unit Engagement Rate for Mobile
Expanded Ad Unit Engagement Rate Increase for Mobile
Expanded Ad Unit Engagement Rate for Tablet
Expanded Ad Unit Engagement Rate Increase for Tablet

“Amobee 3D and Brand Intelligence gave our agency a highly creative way to reach The North Face’s audience and inspire engagement. The level of detail achieved in the 3D unit gave consumers the opportunity to spend more time in ad and experience the innovative FuseForm fabric technology.”

– Gina Fatta, Media Supervisor, Factory Labs

The Objective

  • Introduce The North Face’s new FuseForm outerwear technology
  • Educate consumers and showcase the technology benefits
  • Encourage target audience engagement through 3D mobile and tablet creative

Campaign Details

In effort to drive awareness of The North Face’s new FuseForm technology and the brand as an innovator, Amobee 3D was used to reinforce the product benefits of the rainwear line and educate consumers on how FuseForm is enhancing the way outerwear is made through innovative fabrics, performance silhouette and versatile aesthetics.

Amobee 3D allowed users to rotate the jacket, and zoom in and out of the interactive ad unit providing consumers an opportunity to explore two fabric types and FuseForm technology benefits.

Amobee Brand Intelligence data and insights analyzed more than 600,000 sites, mobile and social sources across the web to inform campaign strategy and key targeting segments.

Brand Intelligence Insights

The North Face 3D

  • Based on consumer digital content consumption patterns, The North Face is most associated with the outdoors, winter jackets, coats and weekend wear
  • UGG, Patagonia, and Nike are the top competitive brands associated with The North Face were leveraged for conquesting.
  • Brand Intelligence analysis confirmed The North Face target audience is interested in leisure and specialty interest products, and passionate about outdoor seasonal activities like camping.
  • Consumers showed strong behavioral attributes of weekend vacationers and road trippers.

The Results

Powered by Amobee Brand Intelligence insights, the customized 3D creative for The North Face contributed to the overall increase in time spent within the ad, yielding a 101% expanded ad unit engagement rate for mobile and a 103% expanded ad unit engagement rate on tablet.

Both mobile and tablet devices expanded ad unit engagement rates, which encompasses multiple interactions users’ took within the ad creative, exceeded retail industry benchmarks by 316% and 323% respectively. The results reflect a successful launch of FuseForm fabric technology for The North Face.