Overview
The [a•mo•bee] geo-fencing feature takes location-based targeting to the next level. Now, a highly relevant and timely message can be be delivered to consumers when they are close to a relevant point of sale.

Whether the source of location information is GPS, a cellular network, Wi-Fi or other source, [a•mo•bee] PULSE can convert it into powerful targeting information.

What is Geo-Fencing?

A publisher or operator can allow an advertiser to select a geographic point using latitude and longitude coordinates to create a virtual "fence" around that point of a given radius. An advertiser can create multiple such geo circles and target campaigns to those circles. Once a customer enters the geo-fence, relevant ads can be delivered to the customer based on their preferences and other targeting attributes.

Geo-fencing allows publishers to deliver ads that are more relevant to the locational context of their users as well as yield higher conversions and better ROI for their advertisers.

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Supported Standards for Mobile Rich Media Ads
[a•mo•bee] ensures that the rich media from our ad server supports the following industry standards:

• Mobile Marketing Association (MMA) rich media formats
• ORMMA/IAB MRAID Rich Media formats