Overview
[a•mo•bee] PULSE for Operators is the proven mobile advertising solution for mobile operators.

Capitalize On Your Inherent Assets

• Premium Inventory - Utilize all mobile Internet websites to create an appealing, aggregated, rich inventory for brands & agencies
• Rich Media - The ultimate communication medium, leveraged to perfection for successful interaction with brands
• Highly Targeted - Provide a closed, trusted and secure environment for brands: targeting by demographic, location, contextual, behavioral, and more

Campaign Management System

An end-to-end campaign management module, responsible for scheduling, targeting, pricing and media handling:

• Highly intuitive GUI
• Multi-layered targeting capability
• Campaign exposure control
• Advanced scheduling for effective audience coverage
• Extended ad interactivity vehicles

Ad Server

• A real-time, carrier-grade ad serving engine for optimal campaign utilization
• Based on a weighted, configurable, multi-dimensional ad selection algorithm
• Ad selection algorithm addresses targeting, campaign progress, user exposure, operator policies and device constraints

Targeting
Improve the user ad experience by providing the right advertising to the right audience, including support for geo-fencing.

• Standard targeting - by device, operator, operating platform, etc.
• Enhanced targeting - based on unique insights into your audience, such as user demographics, page context, keywords, etc.
• Other targeting - enhance your declared & inferred data with other data sources

Conversion Tracking
[a•mo•bee] conversion tracking gives you visibility into how consumers are interacting with your brand across the marketing funnel.  Define mobile applications and in-app traceable events to assess consumer engagement with the brand, or the impact of direct response campaigns.

Mobile Media Buying Technology
[a•mo•bee]’s mobile technology for media buying consolidates all your mobile buys in a single and easy-to-use system designed specifically for mobile advertising. Our technology provides the efficiency and scale brands require, with full campaign management and sophisticated targeting capabilities to deliver campaigns across multiple ad networks, premium publishers and ad exchanges.

Auto-Optimization
[a•mo•bee]’s auto-optimization eliminates the guesswork in mobile advertising. Our algorithms determine the optimal price points and budget allocation across all your targeting tactics to ensure the highest ROI on mobile advertising spend.

Inventory Forecasting & Allocation
Simplifies the media sales process by reporting how many impressions can be guaranteed for a targeted or untargeted future flight

• Inventory forecasting: Predicts user’s traffic in the future, by using historical traffic records
• Inventory allocation: Calculates available inventory by analyzing the forecast value and subtracting impressions committed to competing flights

Rich Media Support
Improve user engagement through rich media ad units.
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