Overview
With mobile rich media, both advertisers and agencies can increase engagement and connect more deeply with their target audiences.

• Deepens a brand's engagement with consumers
• Creates exciting brand experiences
• Users can interact with a brand without leaving the rich media ad unit
• Outperforms standard banners
• More efficient if actions (e.g., downloads) are completed within the rich media ad unit

[a•mo•bee] rich media mobile ad support

Proprietary rich media formats by selected vendors
[a•mo•bee] has partnered with a select group of mobile rich media vendors in order to provide you with a combination of stellar creative and cutting edge technology. Rich media mobile ad vendors include Cooliris, Blippar, mPression, and others.

[a•mo•bee] rich media formats
The [a•mo•bee] platform also supports its own JavaScript-based mobile rich media ad format, which is ORMMA-compliant. These ads are served via the [a•mo•bee] SDK.

Dedicated Rich Media Vendors
[a•mo•bee] has certified a variety of rich media partners that have defined different HTML 5-based ad units such as expandable splash screens, floating screens, pre-roll/post-roll videom, click-to-call, click-to-map, and more.

Below is a partial list of rich media partners that have been certified with the [a•mo•bee] Ad Server:

How It Works

Using the partner tools/processes, an advertiser creates their campaign and can book directly in their [a•mo•bee] hosted system.  A rich media ad is used if it satisfies the device constraints, targeting criteria, and filtering, and will return the best financial return.

The rich media partner is then contacted to deliver the best quality experience for the user and provide a usage report back to the advertiser.

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Supported Standards for Mobile Rich Media Ads
[a•mo•bee] ensures that the rich media from our ad server supports the following industry standards:

• Mobile Marketing Association (MMA) rich media formats
• ORMMA/IAB MRAID Rich Media formats