Amobee
Recent articles by Amobee
Data & Insights, Engineering, Forward Thinking
The Power of Machine Learning to Enhance DSP Campaign Performance
Amidst economic uncertainty, Amobee’s data scientists are leveraging the latest machine-learning technology to help advertisers meet and even exceed their campaign goals. Learn more.
September 9, 2022
Events, Forward Thinking, Perspectives
The Evolution of ‘Total TV’: Insights from Advertising Week APAC 2022
The pandemic has had an enormous impact on the media ecosystem across all platforms, including TV, and drastically changed consumer behaviour. Read our recap from Advertising Week APAC 2022.
August 5, 2022
Forward Thinking, Perspectives
The Next Wave of Identity and Connected TV: Takeaways from Ad Week Europe 2022
Creative agencies, publishers, advertisers and even TikTok influencers gathered at the Picturehouse, London for the first in-person event since 2019. Catch the recap here.
June 14, 2022
Data & Insights
Turning the Tide on Misinformation with Data + Technology
Amobee partnership with Ampersand and Fortune Media significantly reduced COVID-19 vaccine misinformation using in-depth data analysis and technology. Read more.
June 6, 2022
Amobee Life
Amobee’s Latinx Community Shares Rich Stories in Celebration of Latinx Heritage Month
September 30, 2021
Amobee Life
Employee Spotlight: Febryna Putri, Manager, Finance
August 31, 2021
Forward Thinking
5 Tips From Disney, Univision, Molson Coors, Publicis, and A&E on the Rapidly Converging TV, Video Marketplace
Heading into this year's Upfronts, here are some tips and insights from our recent Beet.TV Leadership Series on optimizing a rapidly converging TV and video marketplace.
May 6, 2021
Amobee Life
Getting to Know Val Bischak and Why She’s Dedicating the Next Chapter of Her Career to Convergence
Val Bischak chose Amobee as the next chapter in her career journey, where her extensive experience in business development, convergent sales, and the nuances of the TV and digital industries will be put to good use.
April 8, 2021
Amobee Life
Why Tim Spengler Picked the Company Redefining the Future of TV Buying in All Its Forms
Tim Spengler recently joined Amobee like a bolt of lightning, immediately injecting his energetic intensity and ambitious vision into Amobee’s fast-paced culture of innovation.
April 6, 2021
Data & Insights
Why Measurement of TV and Digital Can No Longer Be Done in Silos
Emerging technology platforms can help you get past the linear TV and cross-screen blind spots that were previously holding you back and causing friction between TV and digital teams.
April 1, 2021
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