Amobee
Recent articles by Amobee
Amobee Life
Amobee’s Latinx Community Shares Rich Stories in Celebration of Latinx Heritage Month
September 30, 2021
Amobee Life
Employee Spotlight: Febryna Putri, Manager, Finance
August 31, 2021
Forward Thinking
5 Tips From Disney, Univision, Molson Coors, Publicis, and A&E on the Rapidly Converging TV, Video Marketplace
Heading into this year's Upfronts, here are some tips and insights from our recent Beet.TV Leadership Series on optimizing a rapidly converging TV and video marketplace.
May 6, 2021
Amobee Life
Getting to Know Val Bischak and Why She’s Dedicating the Next Chapter of Her Career to Convergence
Val Bischak chose Amobee as the next chapter in her career journey, where her extensive experience in business development, convergent sales, and the nuances of the TV and digital industries will be put to good use.
April 8, 2021
Amobee Life
Why Tim Spengler Picked the Company Redefining the Future of TV Buying in All Its Forms
Tim Spengler recently joined Amobee like a bolt of lightning, immediately injecting his energetic intensity and ambitious vision into Amobee’s fast-paced culture of innovation.
April 6, 2021
Data & Insights
Why Measurement of TV and Digital Can No Longer Be Done in Silos
Emerging technology platforms can help you get past the linear TV and cross-screen blind spots that were previously holding you back and causing friction between TV and digital teams.
April 1, 2021
Data & Insights
How Converged Planning and Optimization Can Save Your Budget
TV planning and advertising technologies have finally caught up with better audience targeting, forecasting, and optimization strategies that reach across all screens and platforms.
March 23, 2021
Data & Insights
Unlock the Precision of CTV By Unifying Audiences
Heading into this year’s Upfronts, buyers and sellers need to understand the unique strengths of different linear TV, CTV, and digital channels to ignite performance across the entire spectrum of inventory.
March 18, 2021
Forward Thinking
A 2021 Timeline For Customer Identity Next Steps (Infographic)
With third-party cookies set to disappear by the end of 2021, you should be fast-tracking migration plans, cookieless measurement, and partnerships that help you usher in a new era of customer personalization.
February 18, 2021
Perspectives
Why You Should Be Fast-Tracking Customer Identity, According to LiveRamp’s Travis Clinger
Cookie deprecation is the biggest opportunity in the history of ad tech and people-based identity and contextual solutions will become the new gold standard.
January 28, 2021
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