Amobee

Recent articles by Amobee
Forward Thinking

5 Tips From Disney, Univision, Molson Coors, Publicis, and A&E on the Rapidly Converging TV, Video Marketplace

Heading into this year's Upfronts, here are some tips and insights from our recent Beet.TV Leadership Series on optimizing a rapidly converging TV and video marketplace.

May 6, 2021

Amobee Life

Getting to Know Val Bischak and Why She’s Dedicating the Next Chapter of Her Career to Convergence

Val Bischak chose Amobee as the next chapter in her career journey, where her extensive experience in business development, convergent sales, and the nuances of the TV and digital industries will be put to good use.

April 8, 2021

Amobee Life

Why Tim Spengler Picked the Company Redefining the Future of TV Buying in All Its Forms

Tim Spengler recently joined Amobee like a bolt of lightning, immediately injecting his energetic intensity and ambitious vision into Amobee’s fast-paced culture of innovation.

April 6, 2021

Data & Insights

Why Measurement of TV and Digital Can No Longer Be Done in Silos

Emerging technology platforms can help you get past the linear TV and cross-screen blind spots that were previously holding you back and causing friction between TV and digital teams.

April 1, 2021

Data & Insights

How Converged Planning and Optimization Can Save Your Budget

TV planning and advertising technologies have finally caught up with better audience targeting, forecasting, and optimization strategies that reach across all screens and platforms.

March 23, 2021

Data & Insights

Unlock the Precision of CTV By Unifying Audiences

Heading into this year’s Upfronts, buyers and sellers need to understand the unique strengths of different linear TV, CTV, and digital channels to ignite performance across the entire spectrum of inventory.

March 18, 2021

Forward Thinking

A 2021 Timeline For Customer Identity Next Steps (Infographic)

With third-party cookies set to disappear by the end of 2021, you should be fast-tracking migration plans, cookieless measurement, and partnerships that help you usher in a new era of customer personalization.

February 18, 2021

Perspectives

Why You Should Be Fast-Tracking Customer Identity, According to LiveRamp’s Travis Clinger

Cookie deprecation is the biggest opportunity in the history of ad tech and people-based identity and contextual solutions will become the new gold standard.

January 28, 2021

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