The world’s leading independent advertising platform, Amobee empowers brands, agencies and broadcasters with advertising solutions for the converging world. Amobee’s platform provides end-to-end campaign planning, management and optimization across TV, digital and social media. Through the application of prescriptive AI, proprietary data and advanced analytics, advertisers can now seamlessly orchestrate the consumer journey across converged media and all devices, and eliminate the media overlap and waste which come from traditional media silos. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers
Recent articles by Krista Thomas
Given the availability of the Covid vaccines, we at AdTechCares are committed to educating the public about their safety, efficacy, and the importance of each of us getting vaccinated when it’s our turn.
March 17, 2021
We recently conducted a series of interviews with senior level agency executives and brand marketers to identify some of the important changes happening within the modern agency structure.
January 12, 2021
Despite the obvious and onerous challenges of 2020, there are shining moments of empathy, creative problem solving, and innovation that stand out.
December 20, 2020
Amobee blazed a trail this year at Advertising Week with innovative sessions on CTV, SPO, and a new wave of corporate responsibility and accountability in ad tech.
October 20, 2020
CTV and OTT are not interchangeable terms, and knowing the distinct roles they each play in the convergence of linear TV and digital media is important for today's savvy marketers.
September 23, 2020