Michael McNulty is a product marketing leader with over 10 years of experience building teams that accelerate commercialization, customer acquisition, and revenue impact for technology and information-based businesses. His unique skill set balances research, strategy, and execution, ensuring executive alignment on long-range goals, while driving rapid performance and understanding of go-to-market and sales enablement engagements. He implores a highly collaborative, customer-driven approach to product marketing, with a bias toward efficiency and iteration. His professional passions include GTM infrastructure development, corporate and product strategy development, positioning and messaging, and sales enablement.
The data landscape is becoming more restrictive, and today’s advertisers are increasingly limited in their ability to leverage first-party data to reach people who are most likely to respond to their products or services.