Senior Vice President of Product, Data and Intelligence

As SVP, Data and Intelligence, Subhag Oak is responsible for leading Amobee’s smart data products and capabilities across all its customers (broadcasters, agencies, and advertisers) globally. Subhag owns the data strategy to deliver cross-channel data service for planning, activation, measurement, and reporting across the converged media landscape (TV, CTV, Mobile, and Desktop). Subhag brings more than 20+ tech experience working with Microsoft and Amazon. During his 15 years at Microsoft, Subhag launched various products, cloud services, and platforms across Windows, Visual Studio, Microsoft Store, Azure, and Microsoft Ad-Exchange. In the recent 5 years at Amazon, Subhag was head of product & engineering for Amazon’s worldwide cross-channel marketing measurements where he launched cross-channel attribution and data-clean room products. Throughout his career, Subhag has led high-performing teams that consistently deliver breakthrough data & insights capabilities. Subhag is based out of Seattle and is an avid cricket fan and theater enthusiast. Subhag is the President of a non-profit theater group ‘Xperiments’ in the pacific northwest with the mission to promote expressive arts and has been producing/directing plays in English, Hindi, and Marathi for the last 15+ years. Subhag holds a Master of Science degree in Computer Science from Virginia Tech.

Recent articles by Subhag Oak
Forward Thinking, Perspectives, Uncategorized

What’s Up with Apple iDSP?

Apple's iDSP is a new demand-side platform for advertisers to more effectively market to Apple users. Will it be more successful than its predecessor, iAD?

August 12, 2022

Data & Insights, Engineering, Forward Thinking

Future Proofing Your Identity Solution

Advertisers should seek technology that is compatible with today’s leading identity providers. Read why this is crucial to optimizing targeting tactics. 

June 6, 2022

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