Amobee


Influential Industry Report Highlights Amobee as a Challenger

Amobee was positioned as a “challenger” in Gartner’s Magic Quadrant for Ad Tech, marking the company’s initial inclusion in the influential industry study. The report represents significant momentum for Amobee, marking the first analyst report following the acquisition and integration of Turn, a leading DSP and programmatic platform. By recognizing Amobee as a challenger, the study demonstrates Amobee has the product capabilities to meet marketers needs and offers a complete solution set for converged media.

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Bridging the Offline to Online Gap Helps Propel CPG Digital Strategy

Direct-to-consumer brands have turned marketing on its head by developing a highly coveted, holistic view of the consumer journey, from the first ad served right through to purchase. To keep pace with the rapidly changing retail landscape, CPG brands are evolving; with an extensive digital strategy complete with granular targeting, measurement and analytics, it’s not the online data that they’re lacking. It’s the offline data.

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Amobee Continues as Industry Leader in Fraud Prevention with Google Study on Ads.Txt

Continuing to set the industry standard for fraud prevention, Amobee has partnered with Google for a breakthrough inventory study aimed at increasing awareness about the importance of ensuring a safe, transparent buying ecosystem. Google’s study, which focuses on counterfeit inventory, reveals important information for marketers about limiting fraud exposure and promotes IAB Tech Labs’ ads.txt initiative as an important solution. Among the first DSPs to implement ads.txt on November 13th, Amobee encourages all digital advertising ecosystem partners to follow suit and implement this key industry initiative.

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Growing List of Industry Partners Join Amobee Inventory Accountability Program

Amobee has launched its Inventory Accountability Program--a set of industry-leading standards with ecosystem partners who pledge their commitment to fraud prevention and quality inventory--signaling the company is taking an active role in creating a brand safe and fraud-free digital ecosystem.

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Amobee Launches ads.txt Across Platform

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