Amobee was positioned as a “challenger” in Gartner’s Magic Quadrant for Ad Tech, marking the company’s initial inclusion in the influential industry study. The report represents significant momentum for Amobee, marking the first analyst report following the acquisition and integration of Turn, a leading DSP and programmatic platform. By recognizing Amobee as a challenger, the study demonstrates Amobee has the product capabilities to meet marketers needs and offers a complete solution set for converged media.
The report did not include Amobee’s acquisition of Videology, a leading software provider for advanced TV and video advertising, in September of 2018. By adding Videology’s technology, Amobee will consolidate programmatic, TV and social on a single omnichannel platform, empowering advertisers to use data to optimize campaigns and spend across all digital mediums.
By recognizing Amobee as a challenger, the Gartner report demonstrates Amobee has the product capabilities to meet marketers needs and offers a complete solution set converged media. With the addition of Videology, Amobee will provide even more for brands, agencies and broadcasters.
Amobee’s addition in the Magic Quadrant comes on heels of other recognitions for outstanding technology achievements. The Digiday Technology Awards named Amobee Best Data Management Platform and Best Marketing Dashboard Software, highlighting the company’s advanced technology platform. Amobee’s innovative work with Southwest Airlines was recognized for digital marketing excellence at the MediaPost OMMA Awards, winning both the Best Mobile: Integration Cross Platform and Best Video: Single Execution categories for its “Behind Every Seat is a Story: Southwest Airlines Transfarency Campaigns.”
In addition, Amobee’s Chief Innovation Officer, Scott Ferber published a column in AdExchanger outlining Amobee’s vision for the future of advanced TV. The demand for advanced TV currently outweighs supply, but as the amount of measurable premium television inventory increases, advertisers will see scale approach what’s possible through linear.
eMarketer’s new US programmatic ad spending forecast, features insights from James Malins, Amobee’s Senior Vice President of Programmatic, on the continued rise of digital video ad spending, which now makes up nearly half of total US programmatic ad dollars. Programmatic digital video ad spending, expected to reach over $22 billion this year, over 80% of total digital video ad spending.
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