Corporate Blog

Why I Joined Amobee

Chief Client Officer Katie Ford explains why she joined the Amobee team.

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Welcome to the Amobee Blog

We’re excited to introduce you to Amobee, the only independent data management platform across all channels, formats and devices, with access to unique custom analytics and media planning capabilities.

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How Automation Is Changing the Marketer's Role

There’s never been more pressure for marketers to know the ins and outs of every part of the marketing process–from analyzing metrics to coming up with Cannes Lions-winning creative ideas.

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Why Linear TV Budgets Are Migrating to Digital

Primetime ratings for the last year's Olympic Games fell 33% for adults aged 18 to 49. As with NFL games and awards shows, people weren’t watching the events unfold live. Rather, they were watching the highlights on their phones and tablets.

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How Programmatic Revolutionized Catalog Marketing

Even decades-old companies with well-earned customer confidence and near iconic status are realizing that if they don’t take advantage of the digital landscape they risk missed opportunities and loss of market share.

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