Corporate Blog

Amobee Continues as Industry Leader in Fraud Prevention with Google Study on Ads.Txt

Continuing to set the industry standard for fraud prevention, Amobee has partnered with Google for a breakthrough inventory study aimed at increasing awareness about the importance of ensuring a safe, transparent buying ecosystem. Google’s study, which focuses on counterfeit inventory, reveals important information for marketers about limiting fraud exposure and promotes IAB Tech Labs’ ads.txt initiative as an important solution. Among the first DSPs to implement ads.txt on November 13th, Amobee encourages all digital advertising ecosystem partners to follow suit and implement this key industry initiative.

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Growing List of Industry Partners Join Amobee Inventory Accountability Program

Amobee has launched its Inventory Accountability Program--a set of industry-leading standards with ecosystem partners who pledge their commitment to fraud prevention and quality inventory--signaling the company is taking an active role in creating a brand safe and fraud-free digital ecosystem.

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Amobee Launches ads.txt Across Platform

On November 13th, Amobee became one of the the first DSPs to implement the Interactive Advertising Bureau’s (IAB) ads.txt initiative. The implementation of ads.txt across the Amobee...

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Amobee Delivers Keynote at Facebook Global Partner Summit 2017

Amobee is honored to participate as a keynote speaker at the 2017 Facebook Global Partner Summit, an annual conference for Facebook partners and developers who build products and services on Facebook Marketing APIs. The theme of this year’s summit is “Build Beyond,” rooted in Facebook’s core value of being bold.

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Further Proof, If You Need It, That Including Mobile Is Essential

Increased consumption is just one reason why mobile is so important. Mobile is also a more intimate medium for messaging than desktop or TV. Mobile advertisers need to take this into consideration, ensuring their content is engaging and relevant.

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