Corporate Blog

Key Report Calls Turn a DSP Leader

At Turn, we encourage clients to exercise due diligence. When you’re looking to buying a new car, you can’t rely only on car buying guides alone; you have to kick the tires and take the car for a test drive. You ask around and see what your friends think. Marketers should do this, too.

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Is TV Still King of Branding?

While TV is definitely the king of driving reach, a powerful and fraud-free branding vehicle, in this world of short attention span, multi-device, multi-taskers, effective is often subjective.

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Inside HP’s ‘Incredibly Powerful’ Marketing Insights Machine

Alex Kantrowitz, Senior Technology Reporter, BuzzFeed News, and Sachin Puri, Digital Marketing, Strategy & Operations, HP, met at Turn's Wake Up Your Data event to discuss the intersection of data and strategy.

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Faster, Better Tech: How Turn Handles Header Bidding

Not all demand-side platforms can handle change equally. At Turn, our algorithm has adjusted to meet market changes brought on by header bidding and other factors, and our business team has taken a proactive approach to weeding out redundant requests within our RTB ecosystem.

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Top Marketers' Advice on Getting Started with Data

Where do you start as you’re trying to transform your marketing organization into one driven by data? Matt Westover, vp-product marketing, Turn, led a session with top brand and agency marketers on the topic at the Gartner Digital Marketing Conference in San Diego.

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