Corporate Blog

How Automation Is Changing the Marketer's Role

There’s never been more pressure for marketers to know the ins and outs of every part of the marketing process–from analyzing metrics to coming up with Cannes Lions-winning creative ideas.

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Why Linear TV Budgets Are Migrating to Digital

Primetime ratings for the last year's Olympic Games fell 33% for adults aged 18 to 49. As with NFL games and awards shows, people weren’t watching the events unfold live. Rather, they were watching the highlights on their phones and tablets.

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How Programmatic Revolutionized Catalog Marketing

Even decades-old companies with well-earned customer confidence and near iconic status are realizing that if they don’t take advantage of the digital landscape they risk missed opportunities and loss of market share.

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Hack@Amobee 2017: Coding and Collaboration

This year has been an exciting one for Amobee, and to proverbially kick it up a notch, we held our seventh Hack@Amobee event on May 23 and 24. Much like previous times, this competition challenges our engineers to conceptualize, build and demo a new product within a 24-hour period.

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Going Beyond Table Stakes When Evaluating DMPs

When choosing between DMPs, you have to go beyond the basics and ask the right questions.

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