Corporate Blog

Data Lakes: Is It Time to Jump In?

The term "data lake" describes a heap of raw data that doesn’t follow a common structure thrown together with no central organization. It also might be likened to a basement, where you keep household goods that you’re not sure what to do with – yet.

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Report Highlights Video Attitude Gap Among Agency Pros

Isn’t it prime time to examine the prevailing attitudes surrounding video advertising? We conducted a survey of agency executives to find out if they think video is an effective medium, if they trust metrics in use, and more.

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How We’re Helping Marketers Beat Bots

We built a new tool to fight bots using a count-min sketch, a probabilistic data structure that consumes a stream of events and counts how many of each event it saw in the stream.

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‘Game Changer’: How Turn Helped a CPG Brand Bridge Online and Offline Faster

The Wall Street Journal reported CPG companies like Constellation usually have to wait up to 12 weeks for data vendors to send reports on how digital ads are driving purchases. Working with Turn, Constellation was able to get data every two weeks or so and adjust its campaigns on the fly. Optimizing the ads boosted sales 49% in December and 55% in January.

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Amobee Adds Sponsored Geofilters To Broader Snap Offering

Enhance the Conversations Taking Place on Snapchat Amobee, a Snapchat Partner, will now be providing advertisers access to Sponsored Geofilters, expanding the way brands can engage their...

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