Corporate Blog

Inside HP’s ‘Incredibly Powerful’ Marketing Insights Machine

Alex Kantrowitz, Senior Technology Reporter, BuzzFeed News, and Sachin Puri, Digital Marketing, Strategy & Operations, HP, met at Turn's Wake Up Your Data event to discuss the intersection of data and strategy.

Read more

Faster, Better Tech: How Turn Handles Header Bidding

Not all demand-side platforms can handle change equally. At Turn, our algorithm has adjusted to meet market changes brought on by header bidding and other factors, and our business team has taken a proactive approach to weeding out redundant requests within our RTB ecosystem.

Read more

Top Marketers' Advice on Getting Started with Data

Where do you start as you’re trying to transform your marketing organization into one driven by data? Matt Westover, vp-product marketing, Turn, led a session with top brand and agency marketers on the topic at the Gartner Digital Marketing Conference in San Diego.

Read more

Data Lakes: Is It Time to Jump In?

The term "data lake" describes a heap of raw data that doesn’t follow a common structure thrown together with no central organization. It also might be likened to a basement, where you keep household goods that you’re not sure what to do with – yet.

Read more

Report Highlights Video Attitude Gap Among Agency Pros

Isn’t it prime time to examine the prevailing attitudes surrounding video advertising? We conducted a survey of agency executives to find out if they think video is an effective medium, if they trust metrics in use, and more.

Read more