Corporate Blog

The Final Analytic Framework Step: Measure, Learn, Optimize, Repeat

In our final analytic framework post, we look at the big picture: how to make the greatest material impact possible on our clients’ businesses. It’s important to understand that an analytic framework is a cycle, rather than a fully linear progression. We’re measuring, learning, optimizing and repeating.

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How Viewability Fits in a Successful Campaign Strategy

It seems like a total no-brainer: No one wants to pay for ads that can’t be seen. But viewability is just one factor in an effective campaign. Focus too narrowly on it, and you can compromise targeted reach, conversions and brand lift, and you risk overspending on a parameter that’s not generating nearly enough value.

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Amobee Completes Acquisition of Turn

Today we take our first steps as one company, as Amobee and Turn are now officially one team . We’re thrilled to embark on this next phase in partnership with the hundreds of global brand and...

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How Amobee + Turn Will Help Marketers Solve Tomorrow's Challenges

Today we take our first steps as one company, as Amobee and Turn are now officially one team. We’re thrilled to embark on this next phase in partnership with the hundreds of global brand and agency customers that we collectively serve.

Read more

How Amobee + Turn Will Help Marketers Solve Tomorrow's Challenges

Today we take our first steps as one company, as Amobee and Turn are now officially one team. We’re thrilled to embark on this next phase in partnership with the hundreds of global brand and agency customers that we collectively serve.

Read more