Turn (www.amobee.com), the digital hub for marketers, today announced that it has been adopted by Delphys, a Toyota Group advertising agency, to provide data centralization, analytics and programmatic advertising execution in support of its digital marketing initiatives. Delphys will use the integrated Turn platform – including data management, demand side platform, and analytics – for audience analysis and media buying.
Turn was selected by Delphys as a solutions provider based on its proven performance among global consumer brands as a fully integrated platform for data delivery. Using the full Turn platform will enable Delphys to help advertisers better understand the needs of each customer and define audience segments based on data-driven insights.
“The Turn platform allows us to gain a deep understanding of the needs of consumers and enables superior communication with them,” said Hiroshi Nakane, Executive Officer at Delphys. “Turn's robust data management and audience analysis capabilities allow us to collect, integrate and analyze a wide variety of silo'd data in a flexible way. This data can be seamlessly utilized through programmatic advertising, which enables us to deliver the right information to the right device at the right time. By leveraging Turn's platform, we enable digital marketing that provides better experiences for consumers and powerful results for advertisers.”
Turn provides marketers in Japan a unique combination of robust analytic capabilities for professional data scientists and media buying at scale, that has been proven to satisfy the biggest brands and advertiser’s needs across the world.
“Turn is thrilled to work with innovative agencies such as Delphys to support the world’s leading global brands as they reach and engage their audiences across channels and devices,” said Cindy Deng, Managing Director of APAC, Turn. “Our integrated platform provides deeper understanding of those audiences, combined with the ability to act on those insights in real-time, unlocking new opportunities to drive revenue and deepen consumer relationships.”
Founded in 2006, Turn enables anonymous audience planning, data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn works with more than 5,000 worldwide advertisers and media agencies, including American Express, DirecTV, eBay, Experian, HP, Kia, Kraft, L’Oreal USA, Progressive Insurance, Sky Italia, StubHub, Thomas Cook, and Zales.