Engineering Blog

Engineering

Turn Takes a Senator to ‘Ad Tech University’

The Turn office in Champaign, Illinois, received an unexpected visitor this summer: Senator Dick Durbin (D-IL).

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Building Ad Tech at Scale Means Putting it to the Test

Turn built a powerful ad tech platform that performs at scale, which we put through paces in test environments. This approach works well, but it does have some inherent limitations.

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Optimizing for Multiple Performance Metrics

Recently, Turn research scientists Sergey Faleev and Jianqiang Shen and others from the applied science team wrote a paper accepted by the KDD conference, one of the most prestigious conferences in the data science field. See a video for an explanation of the technology.

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