Who isn’t on a smartphone or a tablet these days? Whether connecting throughout the day or every now and then, today’s busy consumers demand a marketing approach that’s fluid enough and powerful enough to respond to their every move. That’s why leading marketers are fully integrating mobile advertising—as a crucial and measurable touchpoint in the consumer journey—into their digital strategies.
Analytics, Campaign Tactics, Cross Device, Data, DMP, DSP, Mobile, Multi Channel, Programmatic
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