A major automotive brand tapped Turn, now Amobee, Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting, and run of network (RON).
Analytics, Branding, Programmatic, Technology, TV, Video
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A leading auto manufacturer wanted to gain a deeper understanding of their audience to further determine if the creative was a good fit for potential buyers. Leveraging the Amobee, Marketing Platform provided the auto brand with rich, newly discovered insights, which allowed them to rethink creative and reduce cost per lead by 50%.
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