No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. With this complexity in mind, learn how to use brand safety tools to your advantage.
Branding, Campaign Tactics, Data, Ecosystem, Impression Quality, Inventory, Programmatic
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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Test your brand-protection strength to optimize the effectiveness of your campaign and learn how to become a brand champion.
A leading online travel brand saw remarkable results after a two-week data strategy test evaluating the performance of manual data management vs. the algorithmic solution managed by Amobee Campaign Suite.
A major automotive brand tapped Turn, now Amobee, Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting, and run of network (RON).