Viewability gives advertisers confidence that their ads have the opportunity to be seen by their consumers. But viewability in itself is not an end goal; it’s one of several factors that you need to balance with your broader marketing goals. Read the following eBook to understand the bigger picture with what viewability and how to put it to work for your brand.
Branding, Campaign Tactics, Display, Impression Quality, Inventory, Measurement, Mobile, Performance, Programmatic, Video, Viewability
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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What’s the best way for your agency or brand to work with viewability? Follow these steps
A global beauty brand beat the Integral Ad Science (IAS) industry average for video viewability by 60%.
Advertisers need their ads to be viewed; not just served. Learn how viewability can be used to maximize the value of your brand’s digital advertising.