Research & Insights Insights

Global Luxury Retailer Aces Engagement During the Holiday Season

During the busy holiday season, a global luxury retailer sought to engage gift-givers and to drive sales with an innovative two-pronged initiative across 10 countries.The brand leveraged the power of video to pinpoint potential audiences, then followed up with an omnichannel retargeting campaign that drove end-of-year sales. The results were phenomenal: The initiative drove a 171 percent YOY increase in global revenue.

Branding, Cross Device, Performance, Programmatic, Video

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

Insights

Luxury Retailer Generates Impressive Revenue

A major luxury retailer utilized Amobee Campaign Suite to target and deliver ads to users who had never visited the brand's site. Driven by click-through actions, the brand saw an impressive increase in revenue, far above the target $5.00 ROI.

Infographic

Global Competition in Programmatic Advertising

The May 2015 Turn, now Amobee, Advertising Intelligence Report takes a close look at trends in competitiveness and spending in programmatic advertising.

Insights

Zeroing in on the Luxury Shopper

Read how Amobee, helped Reiss, a high-end British fashion retailer, boost brand recognition and drive fashion-minded shoppers to their e-commerce site.