Advertisers want to learn from their campaigns to understand if their ad increased someone’s likelihood of purchasing a product, likelihood of going to a store, or visiting a website. When delivering video advertising advertisers need to feel confident that their budgets are being spent effectively, engaging with their desired audience where their ads will be viewed.
In this video, Ethan Lubka, Sergey Faleev and Jianqiang Shen explain how Turn, now Amobee, algorithms work to balance marketers objectives of viewability and campaign performance.
DSP, Performance, Programmatic, Technology, Viewability
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