Research & InsightsProduct Information

How Turn, now Amobee, Algorithms Deliver on Video Advertising Goals

Advertisers want to learn from their campaigns to understand if their ad increased someone’s likelihood of purchasing a product, likelihood of going to a store, or visiting a website. When delivering video advertising advertisers need to feel confident that their budgets are being spent effectively, engaging with their desired audience where their ads will be viewed.

In this video, Ethan Lubka, Sergey Faleev and Jianqiang Shen explain how Turn, now Amobee, algorithms work to balance marketers objectives of viewability and campaign performance.

DSP, Performance, Programmatic, Technology, Viewability

Product Information

Digital Video Advertising

Extend your reach to audiences with the precision of video advertising.

eBook

Turn, Now Amobee, Advertising Intelligence Report, May 2015

The Turn, Now Amobee, Advertising Intelligence Report shows you how to accurately analyze competition within markets, and apply that knowledge to your next media buy.

Industry Report

Turn, Now Amobee, Advertising Intelligence Index – February 2014

This report highlights insights we’ve gained from the most recent period—insights driving smarter marketing decisions for brands around the world.