Research & Insights Insights

Lower CPA with Brand Sentiment Analysis

A CPG brand used Amobee DataMine™ Analytics to bring brand survey results into its holistic store of campaign data and find the answer to its optimization question: “How likely are you to purchase in the next 30 days?” The possible responses fell within a five-point scale, from “definitely will” to “definitely will not.”

The CPG brand engaged the Amobee Marketing Science team to perform a brand sentiment analysis, including a close study of purchase consideration by site. Learn in more detail how this analysis was created and the results that were concluded.

Analytics, Data, Measurement, Programmatic


Brand Protection

What’s the best way to keep your brand safe while running cost-effective campaigns? How do you maximize reach and scale while avoiding undesirable contexts?


Auto Brand Drives Awareness

A major automotive brand tapped Turn, now Amobee, Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting, and run of network (RON).


How to Become a Brand Protection Champion

Test your brand-protection strength to optimize the effectiveness of your campaign and learn how to become a brand champion.