A CPG brand used Amobee DataMine™ Analytics to bring brand survey results into its holistic store of campaign data and find the answer to its optimization question: “How likely are you to purchase in the next 30 days?” The possible responses fell within a five-point scale, from “definitely will” to “definitely will not.”
The CPG brand engaged the Amobee Marketing Science team to perform a brand sentiment analysis, including a close study of purchase consideration by site. Learn in more detail how this analysis was created and the results that were concluded.
Analytics, Data, Measurement, Programmatic
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What’s the best way to keep your brand safe while running cost-effective campaigns? How do you maximize reach and scale while avoiding undesirable contexts?
A major automotive brand tapped Turn, now Amobee, Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting, and run of network (RON).
Test your brand-protection strength to optimize the effectiveness of your campaign and learn how to become a brand champion.