Research & Insights Infographic

Mind The Gap: Agencies Need Data, But They’re Having Trouble Getting it

Eighty-eight percent of creatives say data insights are helpful in creating more personalized ads, but few have the data in-hand to use the insights in their work. And the disconnect doesn’t stop there; between large and small agencies and senior and junior creatives, there are significant gaps in familiarity with programmatic advertising as a practice.

Analytics, Customer Journey, Data, Programmatic

Insights

Bridging the Data Gap Between Television and the Internet

Learn how Turn, now Amobee, used its own industry-leading digital marketing platform to drive an innovative multi-channel campaign.

Infographic

Data-Driven and Digitally Savvy

Results from 300 Marketing executives surveyed on their unique approach to data-driven marketing.

Research

Data Driven and Customer Centric

Now that marketers are supported by data, how are they getting better at building customer loyalty and driving sales?