A national restaurant chain wanted to maximize sales—without changing the average CPA of its campaigns. The company set a goal to exceed a daily average of 17,000 delivery orders, while maintaining an average CPA of $1.50. Overall, the intention was to increase revenues by using advertising spend in a more targeted way.
Analytics, Campaign Tactics, Data, Direct Response, Display, DSP, Multi Channel, Performance, Programmatic, Reporting, Social
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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