Research & Insights Insights

Real-Time Insights Power Cost-Efficient Advertising

A national restaurant chain wanted to maximize sales—without changing the average CPA of its campaigns. The company set a goal to exceed a daily average of 17,000 delivery orders, while maintaining an average CPA of $1.50. Overall, the intention was to increase revenues by using advertising spend in a more targeted way.

Analytics, Campaign Tactics, Data, Direct Response, Display, DSP, Multi Channel, Performance, Programmatic, Reporting, Social

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

White Paper

Scalable Audience Reach Estimation in Real-time Advertising

Learn how our audience forecaster uses samples to maintain accuracy and speed as data volume grows.

Insights

Improve Conversion Rates and Cost Efficiency With Video Advertising

A top insurance provider performed a test to understand the performance life associated with combining video to their display campaign. Learn how this brand balanced video and display to increase conversion rates and decrease cost per acquisition.

Product Information

Digital Video Advertising

Extend your reach to audiences with the precision of video advertising.