The programmatic advertising market is growing exponentially. Advertisers around the world are bidding on ad placements at lightning speed – and generating more data across more channels and verticals than ever before. Given the Turn, now Amobee, global footprint and vast campaign data stores, Turn, now Amobee, is uniquely positioned to leverage that data to bring you greater industry insight.
Display, DSP, Ecosystem, Mobile, Multi Channel, Performance, Programmatic, Social, Video
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
Read NextAll Research & Insights
New Frontiers, Maturing Markets: The Next Chapter for Programmatic Advertising.
This report highlights insights we’ve gained from the most recent period—insights driving smarter marketing decisions for brands around the world.
In this video, Ethan Lubka, Sergey Faleev and Jianqiang Shen explain how Turn algorithms work to balance marketers objectives of viewability and campaign performance.