A large American auto manufacturer optimizes video advertising towards video completion goals after confirming that watchers are prospective customers. It extends reach across a wide range of placements and business day time slots.
Analytics, Branding, Programmatic, Technology, TV, Video
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
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A global CPG achieved an average 70% in-view rate on larger video player inventory, driving awareness of a new line of organic meals among target audience.