Research & Insights Infographic

Viewability: A Practical Guide

Everyone wants their ads to be seen.  That’s the point.  Activate Viewability effectively in your overall digital strategy in order to get the metrics that matter. Follow the steps to get a kick start.

Branding, Campaign Tactics, Display, Impression Quality, Inventory, Measurement, Mobile, Performance, Programmatic, Video, Viewability

Education

Bringing Viewability Into Focus

In this issue of Smart Market, get a clear picture of viewability. What it’s all about, how it’s being activated for brands today, and the best way to formulate your viewability strategy.

Insights

Reach Your Target Audience While Beating Viewability Goals

A global beauty brand beat the Integral Ad Science (IAS) industry average for video viewability by 60%.

Infographic

The Value of Being Seen

Advertisers need their ads to be viewed; not just served. Learn how viewability can be used to maximize the value of your brand’s digital advertising.