Building Brands with Programmatic Advertising
Traditionally, programmatic advertising has been considered an effective tool for reaching large groups, but too blunt an instrument for brand marketers. Effective brand building is a conversation. And that requires a lighter, more personal touch. Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch: Unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.