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Smart Market Vol 1: Brand Protection

How to Become a Brand Protection Champion

How to Become a Brand Protection Champion

Finding the right balance of brand safety and reach – the balance that advances rather than undermines overarching business goals – has to be one of the toughest hurdles advertisers face today. With a robust multi-vendor media toolbox at the marketer’s disposal, hitting the “brand safety sweet spot” remains as delicate and challenging a task as ever.

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