The CMO's Guide to Data-Driven Marketing
Data is changing the very essence of marketing. Gone are the days of hunches and going with your gut. The integration of intelligence into decision making has become an imperative, but marketers are still struggling to gain access to the right data and put it to use correctly. It may seem complicated, but it doesn’t have to be. To show you how simple it can be, we’ve developed a data-driven marketing workflow, which highlights how data can inform and optimize every step of the marketing journey.