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2017 Agency Survey

The Great Divide: How Different Generations See Video Advertising

The Great Divide: How Different Generations See Video Advertising

Sixty percent of advertising professionals over 30 believe standardized success metrics will drive future video spend, while just 30% of their younger counterparts agree. And the disconnect doesn't stop there: Between advertising execs over and under 30 there are differing opinions on the need for actionable insights, viewability guarantees, video fraud, and more.

 

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