SLS Las Vegas’ campaign goals included driving awareness, fostering brand engagement with content, reach extension and efficiently increasing revenue through online hotel room bookings utilizing Facebook and Twitter advertising campaigns.
Twitter Engagement Rate Increase
Facebook Cost Per Fan Efficiency Increase
With a defined strategy, strong insights and account support, Amobee surpassed our social goals to help drive a successful hotel launch!
Maria Roncal, Social Media Marketing Manager at SLS Las Vegas
Amobee’s proprietary Brand Intelligence data was aggregated with cross channel data to identify SLS Las Vegas’s target audience with the highest propensity to engage and convert. The Amobee Digital Marketing Platform then engaged the ideal audience segments across Facebook and Twitter, driving them to book rooms.
Post-campaign, Amobee shared insights for future branding campaign opportunities & content suggestions to help SLS Las Vegas capitalize on buzz to drive room bookings.
Amobee generated over 117,000 Facebook total page likes at a 73% cost per fan efficiency below industry benchmarks. Amobee for Twitter’s engagement campaign delivered over 57,000 engagements at an overall engagement rate of 12.51%, a 456% engagement rate increase over the 2.25% industry benchmark.