Colorado Native Drives Efficient Engagement and Raises Awareness

Goals

Colorado Native Lagers wanted to boost brand recognition, in addition to growing registration for the craft beer brand’s loyalty program, Brew Crew, while raising awareness of Colorado Native’s commitment to the environment and local community.

167%

CTR Increase Compared to CPG Mobile Benchmarks

Our partnership with Integer and Amobee allowed us to identify key in-the-moment trends utilizing Amobee’s Brand Intelligence technology which helped us discover audiences passionate about craft beer and the environment. Colorado Native is constantly seeking clever ways to reach and engage consumers that promote the brand, and our commitment to the Colorado community. Through this campaign we increased the number of brew crew members while generating environmental awareness to actively regrow the state, one tree at a time.

Glenn Knippenberg, President & Co-founder of AC Golden Brewing Company, Brewer of Colorado Native Lagers

Solution

Integer and Colorado Native wanted to target Denver-area residents with an interest in the brand’s message of “Re-Grow Colorado”. In addition to targeting by geography and device, Amobee leveraged insights from their Brand Intelligence platform to identify and optimize against positive, contextual correlations between the brand’s target audience, strategic keywords and content categories.

These insights allowed Colorado Native to reach consumers with a message that resonates with their lifestyle and interests.

Colorado Native Drives Efficient Engagement and Raises Awareness

Results

Integer’s compelling creative, combined with Amobee’s unique targeting and media optimization strategies allowed Colorado Native to exceed benchmark CTRs at efficient rates, in addition to raising awareness and boosting enrollment in their loyalty program, the Brew Crew.