As the ofﬁcial water supplier for Wimbledon, evian leveraged Amobee Brand Intelligence data and insights to promote branded content to an engaged digital audience that had interest in the world famous tennis tournament.
Amobee was crucial to helping our team at MEC unlock audiences and provide insight in real-time, throughout this year’s tournament. The speed at which Brand Intelligence can provide insights and the efficiency of the team to deliver and implement that data is a true asset to any campaign.
Oliver Levy, Digital Planning Director at MEC
evian partnered with Amobee to create a ‘#wimblewatch’ Twitter campaign with video content produced on a daily basis throughout the tournament, featuring celebrities and members of the public watching and commenting at Wimbledon that day.
Amobee set up a Data War Room to measure digital engagement data in real time, which enabled the Amobee Ad Operations team to monitor consumer sentiment, contextual correlations, strategic keywords, content categories and evian’s target audience.
Using targeted audiences and relevant media campaigns, Amobee achieved a CTR of 1.31%, 72% higher than the 0.76% target set by evian. Over 90,000 users were driven to evian’s Wimbledon website, as well as over 305,000 views of the produced video content.