A+E Network’s goal was to deliver a high-impact “tune-in” campaign for the upcoming launch of HISTORY’s new television series, Houdini. The objective was to increase awareness and engagement with the brand across channels.
Engagement Rate Increase with Amobee INK
Amobee partnered with A&E Network to create a customized awareness and engagement strategy for the Houdini television series premiere by utilizing Amobee INK cross device technology and proprietary cross channel data to reach users across desktop, smartphone and tablet devices with display and video ads.
The campaign utilized cross device ad sequencing and frequency management to increase the impact of the advertiser’s message on the audience.
Amobee’s INK technology and cross channel, cross device delivery proved the strategic value of targeting the same user across multiple devices and channels. The overall performance of the Houdini campaign earned a 363% engagement rate increase when utilizing Amobee INK.