R&R Partners collaborated with Amobee to increase La Colección’s awareness of the resorts as desirable travel destinations, increase site traffic and ultimately drive bookings from American travelers.
eCPA Efficiency Increase on Multiscreen Display
Engagement Rate Increase on Tablet Expandables
Engagement Rate Increase on Smartphone Out of the Box
With 12 distinct properties and 1 overarching brand, R&R partners was tasked with targeting US consumers to solidify the collection’s positioning in the us market. Amobee’s rich media ad units gave La Colección the opportunity to deliver creative ads to four different target audience segments in a memorable way. The rich units cultivated a great brand experience by piquing curiosity about the resorts for American travelers.
Chris Evans, Vice President of Media & Publishing at R&R Partners
Amobee developed a suite of innovative multiscreen Rich Media ad units, including Out Of The Box, Expandables and Dynamic Creatives to engage their target audiences. These rich media units were delivered across all screens, with campaign pacing and creative content determined by local weather conditions. The units allowed travelers to experience La Colección properties with memorable imagery and animation, showcasing the beauty of the beach locations and luxurious resort properties.
Overall, La Colección achieved a 70% eCPA efficiency increase among users looking to plan their next tropical vacation. Audiences exposed to a blend of Rich Media and Display ad units generated an average CTR of 0.32%, a 19% increase compared to users exposed to display units alone.
Tablet Expandable delivered a 0.42% ad engagement rate, outperforming Amobee’s internal benchmark by 39%. Out of the Box also surpassed the campaign benchmarks by 25% with an engagement rate of 0.50%.