In 2016, Lexus partnered with Amobee to generate awareness around their performance F series model lineup – IS F SPORT, RC F SPORT & GS F SPORT – by creating an immersive virtual showroom experience leveraging Amobee’s high impact mobile, video & proprietary 3D solutions. The goal was to engage consumers in a unique way that supported the dynamic performance qualities Lexus is known for.
Smartphone Ad Engagement Rate Increase
Tablet Ad Engagement Rate Increase
Avg. Time Spent in Tablet
Amobee launched cinematic-quality 3D ad units across mobile and tablet devices providing customers with multiple hot spots to interact with the 360-degree vehicle models. The creative load times were optimized providing a seamless user experience which increased time spent in ad unit.
The 3D mobile campaign connected Lexus to consumers achieving 3X more smartphone engagement and 43% increased tablet engagement than Celtra automotive benchmarks. On average, users spent over 16 seconds in tablet units, exceeding Celtra automotive benchmarks. Lexus yielded a Delivered Traffic Rate of 1.14%, reinforcing consumer engagement.