In order to introduce and drive awareness of The North Face’s new FuseForm technology, Amobee 3D was leveraged to reinforce the product benefits of the rainwear line and educate consumers on how FuseForm is enhancing the way outerwear is made through innovative fabrics, performance silhouette and versatile aesthetics.
Expanded Ad Unit Engagement Rate for Mobile
Expanded Ad Unit Engagement Rate Increase for Mobile
Expanded Ad Unit Engagement Rate for Tablet
Expanded Ad Unit Engagement Rate Increase for Tablet
Amobee 3D and Brand Intelligence gave our agency a highly creative way to reach The North Face’s audience and inspire engagement. The level of detail achieved in the 3D unit gave consumers the opportunity to spend more time in ad and experience the innovative Fuseform fabric technology.
Gina Fatta, Media Supervisor at Factory Labs
Amobee’s interactive 3D units allowed users to rotate the jacket, zoom in and out and ultimately let consumers control the angle of the camera to provide an opportunity to explore two fabric types and FuseForm technology benefits.
Amobee Brand Intelligence data analyzed more than 600,000 sites, mobile and social sources across the web to inform campaign strategy and key targeting segments. Revealing that The North Face is most associated with the outdoors, winter jackets, coats and weekend wear while consumers showed strong behavioral attributes of “weekend vacationers” and “road trippers” interested in leisure and specialty interest products, and are passionate about outdoor seasonal activities like camping.
The customized Amobee 3D creative assets for The North Face contributed to the overall increase in time spent within the ad, yielding a 101% expanded ad unit engagement rate for mobile and a 103% expanded ad unit engagement rate on tablet.
Both mobile and tablet devices expanded ad unit engagement rates, which encompasses multiple interactions users’ took within the ad creative, exceeded retail industry benchmarks by 316% and 323% respectively. The results reflect a successful launch of FuseForm fabric technology for The North Face.