Amobee is now Nexxen!
We are very excited to share that the strategic pillars in the Tremor International brand portfolio - the combined Amobee and Tremor Video DSP, the Unruly SSP and the Spearad ad server - have rebranded as Nexxen!
Encompassing all elements of the Tremor International tech stack – which will now be known as the Nexxen DSP, Nexxen SSP and Nexxen Ad Server, with the SSP and ad server going to market collectively as Nexxen CTRL – this rebrand represents a new, unified chapter for us and a more seamless experience for our valued partners, so you can achieve more with the simplicity and efficiency of a single partner. One platform. Endless opportunities.
For Advertisers
Go beyond conventional demand-side platforms (DSPs) by engaging your audiences across all media. Deliver meaningful messages that drive sales by optimizing your reach and frequency across TV and digital.
For Broadcasters
Step into the future of audience-based selling to optimize yield across your full media portfolio. Maximize revenue from TV in all its forms with cross-platform tools for planning, sales and measurement.
The only unified advertising platform for TV, CTV, digital and social.
Optimize your advertising campaigns with unified workflows for planning, buying, and measurement that drive incremental performance with Amobee's advertising solutions.
An automated platform with data expertise to grow your business.
Coordinate your total video strategy
With TV Amplifier, extend your linear TV audience targeting with CTV, digital and social for an unrivaled level of precision and control.
Measure audiences, not siloed channels
With 4Screen reports, use data to holistically understand consumers' actions through the full marketing funnel, regardless of screen. Gain actionable insights so you can spend money where you make money.
Optimize your Upfront and NewFront deals
Get more value from your linear TV ad dollars by deploying advanced audience insights and forecasting to inform every part of your media plan.
As we continue to build out a more modern approach to media investment focused on cross-screen reach and optimization and buying against better defined audiences, Amobee has proven to be a great partner.
– Michael Law, President, Amplifi USA, dentsu
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