Find and target in-market audiences on TV, similarly to digital
The best of digital advertising lies in its ability to target audiences. But for advertisers using linear TV, finding similar target audiences can be more of a challenge. Traditional TV objectives were based on broad demographic categories of age and gender. But, by pairing data with technology, advertisers can now get more strategic about linear TV audiences by using data-driven linear (DDL).
Amobee’s Linear TV Planner allows advertisers to make the most of DDL plans with the ability to select strategic target audiences based on a variety of parameters, constraints, and objectives that are similar to the targets used for buying digital advertising.
Amobee’s Linear TV Planner takes this one step further. Powered by sophisticated decision science, Amobee’s platform drives more intelligent and efficient strategies, and delivers detailed, actionable, market-ready proposals with extended, deduplicated, strategic target reach across the Networks of a linear TV plan.
For more information, keep an eye on your email to schedule time with our team or contact us today.
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study
As we continue to build out a more modern approach to media investment focused on cross-screen reach, optimization, and buying against better-defined audiences, Amobee has proven to be a great partner.
– Michael Law, President, Amplifi USA, dentsu
An automated advertising platform with data expertise to grow your business.
Complement traditional TV with CTV
With CTV Allocator, plan and optimize campaigns that complement your linear media investments. Deliver against reach and frequency KPIs, quarter after quarter.
Coordinate your total video strategy
With TV Amplifier, extend your linear TV audience targeting with CTV, digital and social for an unrivaled level of precision and control.
Measure audiences, not siloed channels
With 4Screen reports, use data to holistically understand consumers' actions through the full marketing funnel, regardless of screen. Gain actionable insights so you can spend money where you make money.
Optimize your Upfront and NewFront deals
Get more value from your linear TV ad dollars by deploying advanced audience insights and forecasting to inform every part of your media plan.
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