Find and target in-market audiences on TV, similarly to digital

The best of digital advertising lies in its ability to target audiences. But for advertisers using linear TV, finding similar target audiences can be more of a challenge. Traditional TV objectives were based on broad demographic categories of age and gender. But, by pairing data with technology, advertisers can now get more strategic about linear TV audiences by using data-driven linear (DDL).

Amobee’s Linear TV Planner allows advertisers to make the most of DDL plans with the ability to select strategic target audiences based on a variety of parameters, constraints, and objectives that are similar to the targets used for buying digital advertising.

Amobee’s Linear TV Planner takes this one step further. Powered by sophisticated decision science, Amobee’s platform drives more intelligent and efficient strategies, and delivers detailed, actionable, market-ready proposals with extended, deduplicated, strategic target reach across the Networks of a linear TV plan.

For more information, keep an eye on your email to schedule time with our team or contact us today.

Find and target in-market audiences on TV, similarly to digital

CPG, Analytics, Branding, Performance, Video, Viewability, Case Study

As we continue to build out a more modern approach to media investment focused on cross-screen reach, optimization, and buying against better-defined audiences, Amobee has proven to be a great partner. – Michael Law, President, Amplifi USA, dentsu

An automated advertising platform with data expertise to grow your business.

Complement traditional TV with CTV

With CTV Allocator, plan and optimize campaigns that complement your linear media investments. Deliver against reach and frequency KPIs, quarter after quarter.

Unify tv, ctv, and social

Coordinate your total video strategy

With TV Amplifier, extend your linear TV audience targeting with CTV, digital and social for an unrivaled level of precision and control.

Amobee's TV Amplifier

Measure audiences, not siloed channels

With 4Screen reports, use data to holistically understand consumers' actions through the full marketing funnel, regardless of screen. Gain actionable insights so you can spend money where you make money.

Amobee helps optimize performance

Optimize your Upfront and NewFront deals

Get more value from your linear TV ad dollars by deploying advanced audience insights and forecasting to inform every part of your media plan.

unify, optimize & grow your business
  • Unify tv, ctv, and social
  • Amobee's TV Amplifier
  • Amobee helps optimize performance
  • unify, optimize & grow your business

Craving more?

See Amobee in Action