The list of challenges facing marketers doesn’t seem to be getting any shorter: accelerated audience fragmentation, dramatic rate inflation, supply chain disruptions, more walled gardens, and uncertainty about the future privacy and regulatory environment. How are you advising marketers to effectively reach strategic audiences, re-aggregate scale, and unify media investments to reduce mass waste to improve business outcomes?
Industry experts Stacey Stewart, EVP, Managing Partner Integrated Investment at UM Worldwide, in conversation with Valerie Bischak, Amobee GM, and head of growth, look at how to handle another year of accelerated change.
- Why, in a fragmented video ecosystem, only the combination of data and technology can help agencies and brands understand trade-offs and opportunities
- How to power your video investments with data-enabled decisioning to turn “dumb media” into “smart media
- The impact on agencies and brands of a supply-constrained CTV
adweek, CTV, ott, tvupfronts, Upfronts, webinar
CPG, Analytics, Branding, Performance, Video, Viewability, Case Study